Why this position matters? This role is essential in enhancing ANNADA’s brand presence & engagement with key stakeholders. The Social Media Communications & Documentation Officer will create compelling content, manage social media campaigns & document beneficiary stories to showcase the impact of ANNADA’s programs. What does this role entail? Social Media Management & Content Creation Develop and implement a social media content calendar to ensure consistent messaging. Create engaging content i.e. blog posts, articles, infographics, videos, reels, & presentations. Manage & monitor ANNADA’s social media accounts & engage with audience. Design and execute digital campaigns to increase awareness and donor engagement. Grow ANNADA’s social media presence by increasing followers, engagement, and outreach through strategic content and campaigns. Track and analyze digital campaigns and engagement efforts, generating insights to optimize future content and take corrective actions where necessary. Website Management & SEO Update website content to ensure information is accurate and engaging. Optimize website pages and blogs for SEO to improve search engine rankings. Track and analyze website traffic using analytics tools to enhance user experience. Collaborate with developers and designers to improve website performance. Digital Marketing & Performance Analysis Track & analyse KPIs for social media, website & digital campaigns. Use tools such as Google Analytics, Facebook Insights & other digital tracking platforms to assess campaign effectiveness. Stay updated with digital marketing trends & best practices to enhance online presence. Hands on experience of running Paid campaigns on different social media platforms as required. Documentation & Storytelling Capture high-quality photos and videos of beneficiaries and field activities. Conduct interviews and collect testimonials to create impact stories. Maintain a repository of multimedia assets for communication & fundraising purposes. Marketing & Brand Visibility Support in designing marketing collateral such as brochures, newsletters, and reports. Assist in event coverage and live social media updates for ANNADA’s initiatives. Collaborate with internal teams to align marketing efforts with organizational goals. Design internal communication pieces such as banners, standees, presentations to ensure consistent branding and messaging. Candidate Profile Educational qualifications, skills, and experience we are looking for: 1-3 years of experience in social media management, content creation & website management. Graduation in Marketing, Communications, Journalism, or a related field. Strong storytelling and creative writing skills. Basic knowledge of SEO and website optimization. Experience with analytics tools to track social media and website performance. Ability to work independently and manage multiple projects simultaneously. Who can apply? Candidates with 2-3 years of experience in social media marketing. Strong verbal and written communication skills in English. Proficiency in content creation tools such as Canva, Adobe Creative Suite, or similar. Familiarity with social media platforms including LinkedIn, Instagram, Facebook, and YouTube. Passion for social impact and an understanding of NGO communications. What will help you stand out? You… Have experience in social media content marketing, and engagement tactics. Are proficient in video editing and graphic design tools. Have a passion for social impact and storytelling. Are detail-oriented, proactive, and able to work in a fast-paced environment. Understand branding and audience engagement techniques. Have knowledge of SEO best practices and website management. Have experience with digital advertising, campaign tracking, and data analysis. What’s in store for you? A dynamic work environment with the opportunity to contribute to a meaningful cause. Exposure to social media marketing, and digital storytelling in the non-profit sector. Career growth prospects in communications, digital marketing, and social impact storytelling. Competitive compensation & benefits, aligned with experience and industry standards. About ANNADA: We are an FCRA certified non-profit tackling early childhood malnutrition, primarily in remote & marginalized communities. ANNADA is a FCRA-certified section 8 non-profit organization. Our programs provide nutritious meals for children (under 6 years) & mothers, enable health-seeking behaviors at the grassroots level, measure impact, and advocate the cause in alignment with SDGs 2 and 3, WHO global nutrition targets, and the national nutrition mission. Since our inception in 2016, we have supported over 2 lakh beneficiaries across 3,000+ remote & rural locations and reduced malnutrition by an average of 50% through a proven impact model. We have been supported by over 60 partners such as JSW, HDFC Bank, Amazon India, Shapoorji Pallonji Group, Glenmark, Motilal Oswal, and many more. Kindly fill this form to apply for this role: https://forms.office.com/r/iA6NN8B3bv Write to us at resources@annada.org For more information, visit us at www.annada.org/brochure Show more Show less