Performance Marketing Professional

Job Description

About LenDenClub LenDenClub is a leading peer-to-peer lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With a total of 8 million users and 2 million+ investors on board, LenDenClub has become a go-to platform to earn returns in the range of 10%-12%. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by market volatility and inflation. LenDenClub provides a great way to diversify one s investment portfolio. LenDenClub has raised US $10 million in a Series A round from an association of investors. With the new round of funding, LenDenClub was valued at more than US $51 million in the last round and has grown multifold since then. With ace cricketer Hardik Pandya as the brand ambassador, the platform is raising awareness about P2P lending amongst the larger population of the country. Why work at LenDenClub LenDenClub is a certified great place to work . The certification comes from the Great Place to Work Institute, Inc, a globally renowned firm dedicated to evaluating companies for their employee satisfaction on the grounds of high trust and high-performance culture at workplaces. As a LenDenite, you will be a part of an enthusiastic and passionate group of individuals who own and love what they do. At LenDenClub we believe in creating leaders and with you coming on board you get to work with complete freedom to chase your ultimate career goal without any inhibitions. About Role- The role will be part of the Digital Marketing team - which is responsible for the B2C business. It requires taking complete ownership of the assigned performance marketing "KRAs". This is an exciting and fast-paced role within the organization with significant prospects for growth. Responsibilities: Build and execute digital media acquisition plans every month working with all stakeholder teams. Create a strategic framework to set and evaluate goals for every campaign Own the quality of customers and CAC. Own app install campaigns, CPI, uninstall rates, etc. Strong understanding of Facebook, Google Search and UAC, and MMPs such as Adjust/AppsFlyer Expertise in optimization techniques to scale up campaigns and deliver Low CPIs and CAC Strong knowledge of managing funnel events and customer journeys to deliver high ROI Own performance marketing channels. Improve RPCs, CPVs, CAC, etc. Identify new channels for app installs, performance marketing, and digital marketing. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey. Validate optimization hypotheses through periodic A/B testing. Manage the paid media planning activities end to end. Know the market: Stay on top of trends in an ever-changing landscape, find opportunities, and prioritize based on size, internal capabilities, etc. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives Desired Skills and Experience: 5+ years of experience in managing Google ads/Facebook ads for apps Experience in managing big-budget campaigns Expert-level analytical skills Hands-on experience with MMPs such as AppsFlyer/ Branch / Adjust Expert-level knowledge of spreadsheet programs Understanding of play store analytics and app ecosystem Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics) Great communication skills Knowledge of Basic SQL & Queries will be an added advantage