Performance Marketing Professional

Job Description

Develop, implement, and manage digital marketing campaigns across Google Ads and Facebook Ads platforms. Conduct keyword research, ad copywriting, and A/B testing to optimise campaign performance. Utilise data analytics tools to track, analyse, and report on campaign performance metrics. Identify opportunities for improvement and implement strategies to enhance campaign effectiveness and ROI. Collaborate with cross-functional teams including content creators, designers, and developers to ensure cohesive campaign execution. Monitor industry trends and competitor activities to stay informed about best practices and emerging technologies. Generate leads through strategic targeting and audience segmentation. Utilise Microsoft Excel to analyse data, create reports, and identify insights to inform marketing strategies. Stay updated on changes to advertising platforms' algorithms, policies, and best practices. Work closely with the marketing team to develop integrated marketing strategies aligned with business goals.