Engagement & Retention Manager

Job Description

About LenDenClub LenDenClub is Indias largest Peer-to-Peer (P2P) Lending platform, owned and operated by Innofin Solutions Pvt. Ltd., an RBI-registered (NBFC-P2P). It provides an opportunity to lenders looking for high interest rates by connecting them with creditworthy borrowers looking for short-term loans. LenDenClub has become a go-to platform to earn returns, lenders have historically earned an XIRR 11.28% p.a. The platform has an active user base of over 2 Cr+ users and loan disbursal of over 15,000 crores. Why work at LenDenClub At LenDenClub, we take pride in being the first Peer-to-Peer lending platform to offer ESOP liquidity, and this achievement has allowed us to set a new benchmark. The progressive approach towards employee benefits has been acknowledged and appreciated and as a result, LenDenClub has been certified as a Great Place to Work successively for three years by the Great Place to Work Institute, Inc. As a LenDenite, you are a part of an enthusiastic and passionate group of individuals who own and love what they do. At LenDenClub, we believe in creating leaders, and you get to work with complete freedom to chase your ultimate career goal without any inhibitions. We remain committed to continuing our journey of innovation and fostering a positive work environment for our team. Job Overview: We are seeking a dynamic and data-driven Retention and Digital Engagement Manager to lead customer retention strategies and enhance digital engagement across multiple platforms. The ideal candidate will be responsible for developing, implementing, and optimising campaigns to increase customer loyalty, drive digital engagement, and improve overall customer experience. Key Responsibilities: Develop and execute retention strategies to reduce churn and increase customer lifetime value. Lead digital engagement initiatives, including email marketing, push notifications, SMS, WhatsApp, RCS and in-app messaging. Analyse customer data and behavior to create hyper-personalised and targeted campaigns. Optimise customer journeys to enhance engagement and conversion rates. Work cross-functionally with marketing, product, and customer success teams to align engagement efforts. Utilise marketing automation tools like CleverTap, MMPs, AI tools and CRM systems to improve campaign efficiency. Monitor and report on key performance metrics related to retention and engagement. Stay up to date with industry trends and best practices to continuously refine engagement strategies. Qualifications & Skills: 5+ years of experience in customer retention, digital engagement, or CRM marketing. Strong understanding of customer segmentation and lifecycle marketing. Proficiency in marketing automation platforms Experience with A/B testing, analytics tools, and data-driven decision-making. Excellent written and verbal communication skills. Ability to work collaboratively in a fast-paced agile environment. Strong analytical mindset with a results-oriented approach. Preferred Qualifications: Knowledge of UX/UI principles and digital customer experience optimisation. Familiarity with paid media, social media engagement, and content marketing strategies. Benefits: Competitive salary and performance-based incentives. Professional development and growth opportunities. A collaborative and innovative work environment. If you are passionate about driving customer engagement and retention through digital strategies, we would love to hear from you! Apply today and join our team to make an impact.