Job
Description
Responsibilities: Develop and Execute Marketing Strategies: Develop and implement comprehensive marketing strategies aligned with business objectives. Conduct market research and competitive analysis to identify opportunities and challenges. Develop and manage marketing budgets and track ROI on marketing campaigns. Lead Marketing Campaigns: Plan, execute, and monitor a wide range of marketing campaigns across various channels, including digital, social media, email, content marketing, and public relations. Manage the creation of high-quality marketing materials, including website content, brochures, presentations, and social media posts. Oversee the design and execution of marketing events and trade shows. Manage Brand Awareness and Reputation: Develop and maintain a strong brand identity and messaging across all channels. Monitor brand mentions and online reviews, and address any concerns promptly. Manage public relations activities, including press releases, media outreach, and media relations. Manage Digital Marketing Efforts: Manage and optimize website content and SEO. Develop and execute paid advertising campaigns on search engines and social media platforms. Monitor website traffic and social media engagement, and analyze key metrics. Team Leadership and Management: Lead and mentor a team of marketing professionals. Delegate tasks effectively and provide constructive feedback. Foster a collaborative and creative work environment. Strong hands-on experience in digital marketing with the ability to execute across channels including SEO, email, social, digital ads ?Expertise in content marketing with proven ability to create compelling content across types, including blogs, articles, white papers, case studies, infographics, videos, brochures, social posts, ad copies etc.
