Job
Description
Job Responsibilities: Developing and Implementing Digital Marketing Strategies: Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising campaigns. Design, build, and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Content Development and Management: Create engaging and SEO-optimized content across all digital platforms, including blog posts, articles, social media posts, and web content. Manage and update the company website, ensuring all content is up to date and relevant. SEO and SEM: Conduct keyword research and optimization. Monitor and improve search engine rankings through SEO techniques. Manage and optimize PPC campaigns (Google Ads, Facebook Ads, etc.). Social Media Marketing: Develop and implement social media strategies to increase brand awareness and drive engagement. Manage social media channels (Facebook, Twitter, LinkedIn, Instagram, etc.) and create content calendars. Email Marketing: Design and implement email marketing campaigns, including creating templates, calls-to-action, and content. Analyze campaign performance and suggest improvements. Analytics and Reporting: Utilize Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. Required Skills and Qualifications: Bachelor’s degree in Marketing, Digital technologies or relevant field. Proven work experience as a Digital Marketing Executive or similar role. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Experience in setting up and optimizing Google Adwords campaigns. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Preferred Qualifications: Additional certifications in Google Analytics, Google Ads, or other relevant certifications. Experience in e-commerce, B2B, or B2C digital marketing. Job Type: Full-time Pay: ₹15,000.00 - ₹18,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Education: Higher Secondary(12th Pass) (Preferred) Experience: Digital marketing: 1 year (Required) Location: Dwarka, Delhi, Delhi (Required) Work Location: In person
