Digital Marketing Executive / Manager

Job Description

WeMee Store is looking for Digital Marketing Executive / Manager to join our dynamic team and embark on a rewarding career journey. The Digital Marketing Executive/Manager is responsible for planning, implementing, and managing the overall digital marketing strategy for a company. This includes developing and executing digital campaigns, analyzing data to drive optimization, and staying up-to-date with the latest digital marketing trends and best practices. The Digital Marketing Executive/Manager will work closely with cross-functional teams to drive brand awareness, increase online visibility, and generate leads or sales through various digital channels. Responsibilities : Develop and execute digital marketing strategies to achieve company objectives and targets. Plan and implement digital campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising. Monitor and analyze website and campaign performance using analytics tools to identify areas for improvement and optimize conversion rates. Stay up-to-date with digital marketing trends, tools, and best practices and implement them effectively. Conduct keyword research, optimize website content, and manage SEO activities to improve organic search rankings. Manage social media accounts and develop engaging content to build brand awareness and drive user engagement. Create and manage email marketing campaigns, including developing email templates, segmenting the audience, and analyzing campaign performance. Collaborate with the creative team to develop digital assets, including banners, landing pages, and email templates. Track and analyze competitors' digital marketing activities and make recommendations for improvement. Collaborate with internal stakeholders to align digital marketing strategies with overall marketing and business objectives.