DEQ- Manager - Sports Sponsorships

Job Description

About the Role: We are seeking a Sports Sponsorship Commercial Strategy individual to join our Sports Advisory team at KPMG. The ideal candidate will have 4-5 years of experience in the Indian sports industry, with a strong focus on sponsorships, brand partnerships, and commercial strategy. This role involves working with sports federations, leagues, franchises, brands, and government bodies to develop and execute sponsorship strategies, maximize revenue opportunities, and enhance brand activations. Key Responsibilities: 1. Sponsorship Commercial Strategy Development Develop sponsorship strategies for leagues, teams, events, and federations. Identify and secure sponsorship opportunities for sports properties across different sectors. Advise clients on sponsorship valuation, asset pricing, and return on investment (ROI) measurement. Structure and negotiate sponsorship deals, naming rights agreements, and commercial partnerships. Conduct market research on sponsorship trends, brand activations, and competitor analysis. 2. Brand Partnerships Business Development Build and maintain relationships with corporate sponsors, brands, and potential investors. Develop customized sponsorship proposals and pitch decks tailored to brand objectives. Identify and approach potential sponsors across industries such as BFSI, FMCG, tech, automotive, and e-commerce. Assist brands in activating sponsorships through digital, on-ground, and experiential marketing. Key Qualifications Skills: 1. Educational Background: MBA / Masters in Sports Management / Marketing / Finance or equivalent. 2. Industry Experience: 4-5 years of experience in the Indian sports industry, specifically in sponsorships, brand partnerships, or sports commercial strategy. 3. Sponsorship Sales Negotiation: Strong track record in structuring and closing sponsorship deals. 4. Brand Relationship Management: Experience in engaging with sponsors and corporate partners. 5. Financial Analytical Skills: Knowledge of sponsorship valuation, pricing models, and ROI measurement. 6. Strategic Thinking: Ability to develop commercial strategies for leagues, teams, and events. 7. Tech Digital Savvy: Understanding of digital sponsorships, influencer marketing, and sports tech. 8. Communication Presentation: Strong verbal and written communication skills for client-facing roles. 9. Passion for Sports: Deep understanding of the Indian and global sports sponsorship landscape. Preferred Qualifications: Experience working with sports leagues (IPL, ISL, PKL, etc.), franchises, federations, or sports marketing agencies. Knowledge of sponsorship activation across digital, OTT, and broadcast media. Familiarity with brand sponsorship trends in India and globally.