Content Strategist

Job Description

Qualifications ● Bachelor’s degree in Communications, Marketing, Journalism, or a related field. ● 1–3 years of experience in content strategy, content creation, digital marketing, or a related role. Duties and Responsibilities Content Planning & Strategy ● Assist the Creative Director in developing and executing content strategies aligned with brand objectives and seasonal campaigns. ● Ideate and pitch creative content concepts for campaigns, product launches, and collaborations. ● Research industry trends to ensure relevance and innovation in content output. Content Development ● Collaborate with design, retail marketing, and video production teams to produce compelling content for social media and retail channels. ● Write, edit, and proofread content to maintain brand voice consistency and uphold high- quality standards. ● Support product launches, events, and campaigns through storytelling, messaging frameworks, and campaign ideation. ● Work with the video production team to execute content shoots effectively. Social Media & Community Engagement ● Stay updated with social media trends and platform best practices. ● Create engaging, platform-specific content for Instagram, YouTube, Facebook, LinkedIn, and more. ● Drive community interaction and organic engagement through innovative storytelling. Digital Marketing Support ● Use analytics tools to assess content performance and user engagement. ● Recommend and implement content improvements based on performance metrics. Operations & Collaboration ● Coordinate with cross-functional teams to align messaging and communication goals. ● Manage content production timelines and feedback cycles from stakeholders. ● Assist in creating standard operating procedures (SOPs) for content creation and publication. Training & Development ● Share content marketing best practices with internal teams. ● Stay current with emerging content tools, platforms, and trends. ● Demonstrate willingness to learn and integrate AI tools in marketing and content workflows. Key Tasks ● Contribute to ideation and execution for store launches, product campaigns, and social media initiatives. ● Own and elevate the brand’s digital presence with cohesive, compelling content. ● Collaborate closely with the Creative Director to deliver impactful brand experiences. ● Maintain a consistent brand voice across channels while tailoring messaging to each platform. ● Explore new content formats and storytelling techniques to drive innovation. Requirements Expertise and Skills ● Exceptional command of English (written and verbal). ● Proven experience in content creation for digital and social platforms. ● Familiarity with project management and content analytics tools. ● Strong conceptual thinking and creative ideation skills. ● Highly organized, proactive, and capable of managing multiple content streams. ● A team player with leadership potential. Benefits ESI PF Health insurance Overtime allowance Show more Show less