Search Engine Optimization Specialist

Job Description

Biz2X , a subsidiary of Biz2Credit – USA’s largest digital SME lender , we are revolutionizing digital lending across global markets. Backed by marquee investors like Westbridge Capital and Nexus Venture Partners , Biz2X powers next-gen lending for banks and NBFCs through a cutting-edge SaaS platform. Our platform is trusted by over 35 financial institutions worldwide. We are amongst the first few in the industry to introduce AI-driven innovations like the Agentic AI Bot , Digital Site Visits , and Biz Analyzer Score , dramatically improving loan turnaround times and reducing operational costs of lenders. Recognized by CNBC, Financial Times , and Deloitte Fast 500 , Biz2X is at the forefront of digital financial services innovation. Key Responsibilities: 1. Keyword Research : Finding and analyzing the best keywords to target for driving traffic. 2. On-Page Optimization : Enhancing web pages to improve search engine rankings (e.g., meta tags, headings, URL structure). 3. Content Creation : Creating and optimizing high-quality content that appeals to both users and search engines. 4. Technical SEO : fixing website issues like broken links, improving site speed, and ensuring mobile friendliness. 5. Link Building : Acquiring high-quality backlinks from other websites to boost site authority. 6. Analytics and Reporting : Using tools like Google Analytics to track performance and report on SEO efforts. 7. Staying Updated : Keeping up with the latest SEO trends and algorithm changes. 8. Competitor Analysis : Monitoring and analyzing competitors' SEO strategies. 9. Local SEO : optimizing the site for local search results if the business serves a specific geographical area. 10. Collaborating with Other Teams : Working with content creators, web developers, and marketing teams to align SEO strategies. Consistently certified as Great Place to Work at the forefront of fintech, Biz2X is building the future of embedded finance and digital credit infrastructure in India. If you’re passionate about helping clients grow, driving strategic value, and shaping the next phase of digital transformation in lending—this is the place for you. Show more Show less