Job
Description
Business Development Manager Description Techkshetra has successfully established its presence in government sectors over the past 7 years. Now, We are looking to hire BDMs to develop and implement strategies for discovering and leveraging new business opportunities in private corporate sectors and different industries globally. This role involves strategic planning, market research, and effective communication to achieve sales targets and contribute to the overall success of the organization. The Roles and Responsibilities of Business Development Manager are as follows: 1. Market Research and Analysis: Conduct thorough market research to understand customer needs, preferences, and competitor offerings to identify opportunities. Analyze competitors’ digital marketing strategies and identify areas for differentiation, improvement, and challenges for the new product. Conduct research to identify potential leads and target accounts within the specified market segments. Utilize various tools and databases to gather accurate and up-to-date information on prospects, including contact details, company information, and relevant insights. 2. Team Building: Identify talent, recruit, and build a high-performing sales team capable of achieving set targets and objectives. Foster a culture of collaboration and knowledge sharing within the organization to drive continuous improvement in lead generation efforts. Provide training and support to sales and marketing teams on lead generation best practices, tools, and processes. Build the sales team to ensure they are equipped with the necessary knowledge, training, and resources to effectively sell the new product. Provide sales support including product training, sales collateral, and competitive positioning to enable successful product adoption and revenue generation. 3. Create Marketing Content: Work closely with the team to develop compelling marketing collateral including product presentations, brochures, website content, and promotional materials. Ensure that all materials accurately communicate the value proposition and key features of the new product. 4. Product Launch Strategy: Develop and execute marketing campaigns to generate buzz and create awareness around the upcoming product launch. Utilize channels such as social media, email marketing, press releases, and events to reach target audiences and build anticipation. Plan and coordinate launch events and activities such as product demos, webinars, trade shows, and media briefings. Ensure seamless execution of logistics, presentations, and follow-up activities to maximize impact and engagement. Collaborate with cross-functional teams including marketing, product development, and sales to align efforts and ensure a cohesive approach. 5. Lead Generation and Pre-sales Activities: Generate leads and facilitate pre-sales activities to drive early interest and engagement with the new product. Develop strategies to identify and qualify prospects, conduct product demonstrations and presentations, and address customer inquiries and objections. 6. Track and Analyze Performance: Monitor and analyze key performance metrics to evaluate the success of the product launch. Track sales performance, customer feedback, and market response to assess effectiveness and identify areas for optimization and improvement. 7. Iterate and Optimize: Continuously iterate and optimize the product launch strategy based on feedback, market dynamics, and performance data. Identify lessons learned and best practices to inform future product launches and improve overall effectiveness. 8. Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans that align with the company’s goals and objectives. Utilize various digital marketing channels such as SEO, SEM, PPC, social media, email marketing, and content marketing. · Content Creation and Management: Develop and manage high-quality, engaging content for digital platforms, including websites, blogs, social media, and email campaigns. Coordinate with content creators, graphic designers, and other team members to ensure consistent and effective messaging. · Search Engine Optimization (SEO): Optimize website content and structure to improve search engine rankings. Conduct keyword research, analyze SEO performance, and implement strategies to increase organic traffic. · Search Engine Marketing (SEM) and Pay-Per-Click (PPC): Plan and execute paid search campaigns on platforms like Google Ads and Bing Ads. Monitor and optimize campaign performance to maximize ROI and achieve marketing goals. · Social Media Marketing: Manage and grow the company’s social media presence on platforms like Facebook, Twitter, LinkedIn, Instagram, and others. Develop and implement social media strategies to increase brand awareness, engagement, and traffic. · Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows. Segment email lists and personalize content to improve open rates and conversions. · Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, Google Ads, and social media analytics. Provide insights and recommendations based on data to improve future campaigns and strategies. · Website Management: Oversee website maintenance, updates, and enhancements to ensure optimal user experience and performance. Implement best practices for UX/UI design and mobile responsiveness. 9. Setting Clear Sales Goals : Collaborate with sales management to establish clear and achievable sales targets for individuals, teams, and the organization as a whole. Ensure that sales targets are aligned with business objectives, market conditions, and available resources. Prospecting and Lead Generation : Identify potential customers and businesses through various channels such as cold calling, networking, referrals, and online research. Utilize lead generation tools and platforms to acquire leads through inbound and outbound methods. Execute targeted outreach campaigns to engage prospects and generate interest in the company's products or services. Manage the entire sales process from lead generation to closure, ensuring timely follow-up and progress tracking. CRM Management : Build and maintain a database of leads, ensuring accuracy, and completeness. Regularly update lead information and status in the CRM system to track lead progression and facilitate follow-up activities. Track sales activities, monitor pipeline health, and forecast revenue accurately. Assess incoming leads to determine their fit for the company's products or services. Sales Presentations, Proposals and Demonstrations : Prepare and deliver compelling sales presentations, demonstrations, and proposals to potential clients. Showcase product features, benefits, and competitive advantages to win business. Customize presentations and proposals to address specific customer requirements and objections. Offering Customized Solutions : Understand clients' pain points, challenges, and goals through effective questioning and active listening. Offer tailored solutions and recommendations that meet clients' specific needs and objectives. Follow-Up and Relationship Management : Stay engaged with leads throughout the sales process, providing updates, addressing concerns, and offering support as needed. Establish long-term relationships with leads to encourage repeat business and referrals. Cultivate and maintain strong relationships with existing clients to understand their needs, address concerns, and foster loyalty. Act as a trusted advisor to clients, providing personalized solutions and demonstrating value. Negotiation and Closing : Negotiate terms, pricing, and contractual agreements with leads to reach mutually beneficial arrangements. Overcome objections and address concerns to secure sales and achieve revenue targets. Secure commitment from leads to move forward with the purchase or partnership. Balance the need to maximize revenue to satisfy the lead's requirements and secure the deal. Facilitate the signing of contracts or agreements to formalize the relationship between the company and the lead. Collaboration with Internal Stakeholders : Collaborate with marketing, product, and operations teams to align sales efforts with overall business strategies and objectives. Provide feedback and insights from the field to inform product development, marketing campaigns, and customer service initiatives. Performance Monitoring and Reporting : Monitor individual and team performance against sales targets, identifying areas of strength and opportunities for improvement. Prepare regular sales reports to lead generation activities, providing insights, recommendations for improvement, and dashboards to communicate progress, achievements, and challenges to sales management and stakeholders. Monitor key performance metrics such as conversion rates, sales velocity, revenue generated, and ROI. Generate reports to track progress, identify areas for improvement, and inform strategic decision-making. Forecast sales targets and revenue projections based on historical data, market trends, and current pipeline. Provide regular sales reports and updates to management, highlighting key metrics, achievements, and areas for improvement. Continuous Learning and Development : Stay updated on industry trends, sales techniques, and best practices through training, workshops, and networking events. Continuously improve sales skills, product knowledge, and understanding of customer needs to enhance sales effectiveness. Keep up-to-date with the latest digital marketing trends, tools, technologies, and best practices. Continuously seek opportunities for professional development and skill enhancement. Develop a deep understanding of the company's products, services, and solutions. Budget Management: Manage digital marketing budgets and allocate resources effectively to maximize results. Monitor expenditures and ensure campaigns stay within budget. Compliance and Ethics: Ensure that all sales activities and practices adhere to company policies, industry regulations, and ethical standards. Ensure compliance with relevant regulations, such as GDPR and CAN-SPAM, regarding lead generation activities and data handling. Maintain data privacy and security standards when handling and storing lead information. Job Types: Full-time, Permanent Pay: ₹800,000.00 - ₹1,500,000.00 per year Benefits: Cell phone reimbursement Food provided Internet reimbursement Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Ability to commute/relocate: Kathriguppe, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred) Experience: SaaS: 1 year (Preferred) Work Location: In person
