eCommerce Marketing Executive

Job Description

APPLY NOW Job Description Aureate Labs is shaping the new age of B2C D2C eCommerce by designing and building breakthrough experiences, helping brands empower their customers to shop better. As we continue to expand, we are looking for an E-commerce Marketing Executive specializing in email marketing, marketing copywriting, and data-driven strategies to enhance customer engagement, retention, and revenue growth. What We Want You to Do Plan, create, and execute email marketing campaigns focused on customer acquisition, engagement, and retention. Write compelling marketing copy for emails, website landing pages, product descriptions, and ad creatives. Develop and manage email automation sequences for welcome flows, abandoned carts, post-purchase follow-ups, and re-engagement campaigns. Analyze marketing performance metrics (open rates, CTR, conversions, unsubscribe rates) and optimize campaigns based on insights. Conduct A/B testing on subject lines, content, CTAs, and design to improve performance. Leverage customer data and segmentation to create personalized marketing campaigns. Collaborate with designers and content creators to ensure visually appealing and high-converting email templates. Optimize marketing strategies using insights from Google Analytics, Shopify Analytics, and CRM tools. Monitor customer behavior and purchasing patterns to refine targeting and messaging strategies. Stay updated with the latest trends in email marketing, data-driven marketing, and copywriting best practices. Manage multiple projects simultaneously while ensuring high-quality execution. Skills You Should Have Proven experience in email marketing and copywriting for e-commerce brands. Proficiency with email marketing tools like Klaviyo, Mailchimp, HubSpot, or ActiveCampaign. Strong understanding of email segmentation, automation, and personalization techniques. Ability to write clear, persuasive, and conversion-focused marketing copy. Hands-on experience with A/B testing, performance tracking, and data analysis. Knowledge of Google Analytics, UTM tracking, and CRM systems for data-driven marketing. Familiarity with Shopify, Magento, WooCommerce, or other e-commerce platforms. Strong attention to detail and ability to analyze marketing data for optimization. Basic knowledge of HTML/CSS for email template customization is a plus. Experience in the US eCommerce market is preferred. Qualifications Bachelor s degree in Marketing, Communications, Business, or a related field. Certifications in Email Marketing, Digital Marketing, or Data Analytics will be a plus. Experience 2 to 5 years of experience in email marketing, copywriting, and data-driven marketing. Experience in e-commerce marketing, customer retention strategies, and campaign performance analysis is highly preferred. Experience in handling marketing campaigns for the US market is a plus.