Digital Marketing Associate

Job Description

As a Digital Marketing Associate , you will be responsible for developing and implementing our Social and Digital Media strategies in order to increase our online presence and improve our marketing efforts. Job role: Youll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption. Candidates will work in one or more of the following areas: Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Social Media Optimization, Content Marketing, and Email Marketing. Responsibilities: Designing social media campaigns, creating social media content, and answering customers comments or questions (Facebook, Twitter, LinkedIn, Instagram). Managing the official website and writing content for the companys blog or website. Creating content for mail diffusion (newsletter) or online diffusion. Follow-up and improvement of SEO. Helping the marketing team to follow up and improve the digital marketing strategy. Identifying and implementing strategies for increasing site traffic through organic search listings. Measure the performance of digital marketing efforts using various web analytic tools. Work on the day to day management of website performance applicable automation of SEO tagging Manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks Work with the performance marketing team to ensure SEO best practices are properly implemented on the website Manage adwords and other paid channels Set targets and build strategies to help achieve them Develop and implement campaigns to better lead quality and beat the competition Perform data analysis around web traffic and other key metrics Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels Draw meaningful conclusions from campaign data and identify potential opportunities for improvement Communicate with team members on campaign developments, timelines, and results Requirements: This position is for freshers with relevant Bachelors degree only Excellent written skills in English. Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics Experience working with data Agile, collaborative, positive attitude, and flexible.