Job
Description
The Role We’re looking for a skilled and thoughtful Copywriter who can help us articulate Rotoris’ voice across every platform and touchpoint. From shaping product stories and horological marvels to crafting engaging social copy, web content, and brand campaigns — your words will bring our watches (and the world they represent) to life. This role goes beyond writing. It’s about understanding our ethos and translating it into narratives that spark emotion, drive engagement, and build long-term affinity with our community. ⸻ What You’ll Be Responsible For • Writing compelling brand copy, watch descriptions, launch stories, and product taglines • Owning content for Instagram, website, emailers, packaging, and more • Collaborating with design, marketing, and founders to express our identity clearly • Balancing creative storytelling with brand strategy and tone consistency • Creating watch stories that reflect design inspiration, horological detailing, and aspirational emotion • Editing and refining content to ensure it reflects Rotoris’ premium positioning ⸻ Who You Are • 3–6 years of copywriting experience in D2C, lifestyle, or watch/luxury brands • Strong grasp of storytelling, brand language, and emotional marketing • Deep appreciation for craftsmanship, aesthetics, and cultural nuance • Able to write with confidence, clarity, and character from poetic to punchy • Comfortable taking initiative, owning your narrative craft, and working directly with founders • Bonus if you’re a watch enthusiast or have worked in the fashion/accessories space ⸻ Why Rotoris • Be part of a fast-growing, founder-led brand with a unique vision • Shape the tone and narrative of a company before it becomes a household name • Work on a product that’s engineered to inspire with real design, real stories, and real impact Show more Show less
