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Job Description: Senior Digital Marketing Specialist About Inmantech DGi: Inmantech DGi is a results-focused digital marketing agency at the forefront of performance marketing. We work with clients to deliver outcomes using smart campaign strategies, automation, and a strong focus on ROI. We're now looking for a forward-thinking Senior Digital Marketing Executive who embraces AI tools and brings strategic acumen, platform expertise, and leadership to our growing team. Your Role As a Senior Digital Marketing Executive, you won’t just run campaigns—you’ll design them with purpose. You'll work with a mix of AI tools and ad platforms to execute high-performing strategies. The role demands strategic oversight, experimentation, client understanding, and smart delegation to automation. Key Responsibilities · Design and lead multi-channel performance marketing strategies (Google, Meta, LinkedIn, Bing). · Use AI tools (e.g., ChatGPT, ad automation platforms) to accelerate campaign execution, copywriting, and reporting. · Define audience segments, match messaging to intent, and optimize creative briefs. · Monitor budgets and fine-tune bids to maximize ROI, not just clicks. · Interpret campaign data using Looker Studio, Google Analytics, and platform dashboards. · Stay on top of AI and ad tech trends to continuously modernize our internal processes. · Act as a strategic advisor to clients—translate business goals into measurable campaign KPIs. · Ensure quality control of campaign logic, messaging consistency, and brand alignment. · Build and maintain strategic partnerships with key advertising platforms and vendors, including Google Ads (Search, Display, YouTube, Shopping), Facebook (Lead Generation and Catalogue Campaigns), and LinkedIn Ads, to drive effective digital marketing outcomes Proficiency in analytics tools like Google Analytics, Tableau, and Web Trends. · Basic understanding of HTML and XML is advantageous. · Proficient in MS Office, especially Excel. Requirements · Bachelor’s degree in Marketing, Communications, or related field. · Any One or multiple : - Google Ads Certifications (Search, Display, Video, Shopping) & Meta Blue Print Certification · 2–5 years of hands-on experience in digital performance marketing. · Comfort with AI tools like ChatGPT for ad creation, summaries, research, and automation. · Expertise in Google Ads, Meta Business Suite, LinkedIn Ads, and Google Analytics. · Proficient with Excel, Google Data Studio, and campaign dashboards. · Strong strategic mindset, communication skills, and attention to performance metrics. · Ability to manage deadlines and adapt quickly to platform and tech changes. · Leadership attitude—comfortable guiding others and owning campaign outcomes. Job Type Full-time | Location: Hyderabad | Immediate Joiners Preferred What We Offer · Opportunity to be part of a future-forward agency embracing automation and AI. · Creative freedom and autonomy in campaign design and experimentation. · Access to the latest tools and trainings in performance marketing and AI. · A team culture that values outcome, and strategy over grunt work. Inmantech DGi is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Job Type: Full-time Pay: ₹30,000.00 - ₹35,000.00 per month Benefits: Cell phone reimbursement Internet reimbursement Leave encashment Schedule: Day shift Experience: Digital marketing: 2 years (Preferred) Work Location: In person
