Performance Marketing

Job Description

Key Responsibilities: Develop, manage, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms. Conduct keyword research, audience segmentation, and competitor analysis to improve targeting and campaign performance. Monitor and analyze campaign metrics (CPC, CTR, CPA, ROAS, etc.) to evaluate effectiveness and recommend improvements. Optimize landing pages, ad copies, and creatives in collaboration with the creative and content teams. A/B test creatives, ad formats, targeting strategies, and landing pages to drive better results. Track and report performance using tools like Google Analytics, Google Tag Manager, and ad platform dashboards. Stay updated on digital marketing trends, new ad platform features, and industry best practices. Coordinate with internal teams and stakeholders to align campaign strategies with business objectives. Key Requirements: Bachelor’s degree in Marketing, Business, Communications, or a related field. 1–3 years of experience in performance marketing or paid media management. Proven track record in managing Google Ads, Meta Ads, and other paid platforms. Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and Excel. Familiarity with SEO, SEM, retargeting, and affiliate marketing is a plus. Creative mindset with excellent written and verbal communication skills. Ability to manage multiple campaigns and projects simultaneously under tight deadlines. Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Day shift Ability to commute/relocate: Panjim, Goa: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Could you please attach your portfolio link so we can evaluate it further? What was your last drawn salary? Experience: Performance marketing: 1 year (Required) Work Location: In person