Job
Description
Location: Thane WFO- 6 days Job Summary We are seeking a results-driven and analytical Performance Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing performance-driven marketing campaigns to achieve our business objectives. You will work closely with cross-functional teams to drive traffic, increase conversions, and maximize ROI. Key Responsibilities: ● Campaign Strategy & Execution: ○ Develop and execute performance marketing strategies across various channels, including search engines, social media, and display advertising. ○ Design and manage PPC campaigns, email marketing, and other performance-based marketing initiatives. ● Performance Analysis & Optimization: ○ Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and cost-per-acquisition. ○ Implement data-driven optimizations to enhance campaign effectiveness and ROI. ● Budget Management: ○ Allocate and manage marketing budgets efficiently, ensuring alignment with overall business goals. ○ Track and report on budget expenditures and performance. ● A/B Testing & Experimentation: ○ Develop and execute A/B tests to evaluate different versions of ads, landing pages, and marketing content. ○ Use test results to refine strategies and improve performance. ● Reporting & Insights: ○ Generate regular reports on campaign performance and key metrics. ○ Provide actionable insights and recommendations for continuous improvement. Qualifications ● Education: Bachelor’s degree in Marketing, Business, or a related field. ● Experience: 1 - 2 years of experience in digital marketing, performance marketing, or a similar role. ● Skills: ○ Proficiency in digital marketing platforms and tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics). ○ Strong analytical skills with the ability to interpret data and make data-driven decisions. ○ Excellent communication and presentation skills. ○ Detail-oriented with strong project management abilities. Desired Attributes ● Creative Problem-Solving: Ability to develop innovative strategies to address marketing challenges. ● Adaptability: Comfortable working in a fast-paced environment with shifting priorities. ● Team Player: Collaborative approach Please share your resume at [email protected] Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹60,000.00 per month Schedule: Day shift Monday to Friday Education: Bachelor's (Preferred) Experience: Lead generation: 1 year (Preferred) total work: 1 year (Preferred) Marketing: 1 year (Preferred) Language: English (Preferred) Work Location: In person
