Marketing Coordinator

Job Description

Job Location: Charkop Kandivali Key Responsibilities Develop and implement performance marketing strategies on Meta and Google platforms to drive engagement, conversions and ROI. Collaborate with the design team to create and review marketing materials, including in-store posters, online promotions on platforms like Swiggy / Zomato / Thrive and social media visuals. Plan, organize and manage events, ensuring effective coordination with influencers and handling all aspects of event execution. Strategize and generate marketing ideas and campaigns for Naturals NOW and brands like Just Sundaes and Bonda Factory to enhance brand visibility and customer engagement. Oversee all photo and video shoots, ensuring the timely production and updating of creative assets for online and in-store use. Handle requests related to marketing materials, including the creation and updating of posters and on-screen creatives. Engage with the audience regularly to gather feedback, assess in-store performance and refine marketing strategies based on insights. Conduct general hygiene checks and manage online reputation for Naturals NOW across platforms such as Google My Business (GMB), email and social media. Qualification & Experience Bachelors degree in marketing, Business Administration, Communications or a related field. 1-2 years of experience in a marketing role, preferably in performance marketing and event coordination. Proven track record of managing marketing campaigns and creative projects. Key Skills & Competencies Proficiency in developing and managing campaigns on Meta and Google platforms. Ability to strategize and develop innovative marketing campaigns and ideas. Excellent verbal and written communication skills for effective interaction with internal teams and external stakeholders. Skills in engaging with audiences and utilizing feedback to improve marketing strategies.