DIGITAL MARKETING

Job Description

Key Responsibilities: Strategy Development: Develop and implement digital marketing strategies aligned with business goals. Conduct market research and competitive analysis to identify opportunities. Set measurable Key Performance Indicators (KPIs). Content Creation & Management: Create engaging and relevant content for various digital channels, including websites, social media, and email. Optimize content for search engines (SEO). Manage and maintain company blogs. Social Media Management: Develop and implement social media strategies. Manage social media accounts, create engaging content, and interact with followers. Monitor social media trends and adapt strategies accordingly. Email Marketing: Develop and execute email marketing campaigns. Create and manage email lists. Track email campaign performance and optimize for better results. Search Engine Marketing (SEM): Conduct keyword research and optimize websites for search engines. Manage paid search campaigns (PPC). Data Analysis & Reporting: Track and analyze website traffic, social media engagement, and other key metrics. Generate reports and present findings to stakeholders. Use data to make informed decisions and optimize campaigns. Website Optimization: Optimize website performance, including organic traffic, bounce rate, and conversion rates. Improve user experience to drive lead generation. Collaboration: Collaborate with other teams, such as content, sales, and customer service, to ensure cohesive marketing efforts. Work with external agencies and vendors as needed. Skills Required: Analytical Skills: Strong ability to analyze data and identify trends. Communication Skills: Excellent written and verbal communication skills. Creativity: Ability to develop creative and engaging content. Technical Skills: Proficiency in various digital marketing tools and platforms. Project Management: Ability to manage multiple projects and campaigns simultaneously. Adaptability: Ability to stay up-to-date with the latest digital marketing trends and best practices. Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹20,000.00 per month Benefits: Cell phone reimbursement Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Experience: Digital marketing: 2 years (Preferred) Work Location: In person