Content Marketing Manager

Job Description

Responsibilities: Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web copies Serve as an exemplary writer, consistent with our company's tone and mission. Focus on writing clear, concise, well-polished copies Edit content produced by your team, including conceptualizing the projects upfront, assigning projects, and overseeing the development and copy-editing before publishing Continuously measure and improve content performance; create reports leveraging Google Analytics, Uber Suggest, and social media analytics tools Build and maintain editorial calendar and written guidelines Stay up to date with the latest industry trends and customer challenges to build a more effective editorial calendar Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product's core benefits properly and consistently Interact with other content specialists and internal team members to create and review all content & ensure a consistent message Educate the organization to adopt better content creation practices through frequent testing of new content formats and distribution methods Management of all creative resources including designer and illustrator Requirements: Bachelor's or Master's in marketing, communications, journalism, or related discipline 5-6 years of content marketing or direct copywriting experience Strong communication skills Ability to develop, organize, and maintain process documentation Ability to create, update, and maintain training documents Excellent grammar, punctuation, and spelling skills Experience/consistent performance in a deadline-oriented environment due to tight time restraints and volume of work Ability to manage multiple projects and juggle priorities Clear, effective communicator- verbally and in writing with the ability to be persuasive Ability to analyze and present content and social media performance Demonstrated ability to work productively with peers in a cross-functional capacity Must be able to respond quickly in an environment of changing priorities Must be able to set relevant priorities daily as the job requires An uncompromising approach to hitting deadlines Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure. Must be able to communicate in a calm and collected fashion Editorial mindset that seeks to understand what audiences consume and how to create it Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads, and sales Strong knowledge of content marketing strategy and channels