Content Marketing Manager

Job Description

RESPONSIBILITY: Creative Communication and Content Marketing to promote the Jigya Platform, Programs and Jobs listed on the platform. The Digital Outreach activities include: - Creative Content Creation in the form of Videos, Blogs, Social Media Posts and Digital PR Content. - Digital Marketing outreach via. Email Marketing, Google Ads, Facebook Ads etc. to generate leads for Executive Learning courses from top universities and institutions. - Creating compelling Video Content and Story Telling via Videos, for Jiya Platform or for some of our Corporate Clients. - Community Management: Jigya has Professional Interest based communities and regular engagement with the community via relevant content is an important responsibility of our Content Marketing Manager. SKILLS: Creative Story Telling. Video Communications. Understanding of Online Marketing, Digital Advertising and Digital Communications is important but a broad exposure to Professional Learning will help. Candidate should have the following skills: Good oral & written communication skills Good Video Communication Creation skills Understanding of Digital Media and competency in Digital Communications which includes Email, WhatsApp and Social Media Communications. Good Story Telling skills via the Digital Medium EDUCATION/EXPERIENCE Post Graduate in Business or Mass Communications with some prior exposure to sales and digital marketing preferred. Undergraduate Degree in Engineering preferred. Some experience or skilling course in communications and / or online media and marketing.