Job
Description
As a Content Marketing Intern , you will play an essential role in creating and distributing SEO content that educates and engages our target audiencefinance professionals in SaaS (CFOs, VPs of Finance, Accountants, Controllers). The content you create will help solve their daily problems, establish Zenskar as an authoritative voice in our industry, and drive brand awareness and engagement. You will also be involved in backlinks and technical SEO implementation. Responsibilities Industry Research : Explore social media platforms, blogs, and forums to discover influential leaders in the billing and revenue recognition space. Stay updated on trends, news, and emerging topics in finance industries. Content Creation and Publishing : Assist in writing and editing blog posts, listicles, whitepapers, social media posts, and other content formats that align with Zenskars mission. Your content will resonate with finance professionals and focus on solving their pain points in billing and revenue recognition. Familiarity with Webflow is a plus. SEO Optimization : Incorporate on-page and off-page SEO best practices into content to increase organic traffic and visibility. Use tools like SEMrush to help optimize articles based on keyword research. Backlinking : Develop and execute strategies for building quality backlinks to improve organic search rankings. Outreach Strategy : Research and assist in creating targeted outreach messages for industry influencers, potential collaborators, and thought leaders. Work with the marketing team to execute outreach initiatives. Lead Segmentation & Engagement : Assist in segmenting leads based on LinkedIn filters and other outreach tools. Help develop content that drives engagement with potential customers, partners, and leads. Content Distribution : Support the distribution of content across different channels (social media, newsletters, website) to maximize reach and impact. Key Qualifications Education : Bachelors degree (or currently pursuing) in Marketing, Communications, Business, Accounting, or a related field. Writing Skills : Strong ability to write clear, engaging, and concise content. Experience writing for blogs, websites, or other digital platforms is a plus. Research & Analytical Skills : Ability to conduct in-depth research, analyze competitors, and understand trends in finance. SEO Familiarity : Understanding of on-page and technical SEO best practices and tools like SEMrush to optimize content for search engines. Tech-Savvy : Comfortable using tools like SEMrush, Webflow, LinkedIn, and ChatGPT to create and distribute content. Self-Driven & Detail-Oriented : Proactive in driving projects and keen on ensuring that content is high quality and aligned with the brands voice. Communication : Excellent written and verbal communication skills; youll be interacting with various teams and potentially clients or partners. Passion for Learning : A genuine interest in the digital marketing and finance industry.
