Senior Media Buyer

Job Description

Job Title: Performance Marketer (Media Buyer) Location: Delhi Employment Type: Full-time Why are we hiring for this position? To expand our capabilities in driving successful ad campaigns for us and managing substantial ad spending effectively. What does the ideal candidate look like? Digital marketing experience with at least 2-3 years in paid customer acquisition with daily budgets in excess of ₹2L. In-depth knowledge of Meta Ads with Conversions/Sales as the goal. In-depth knowledge of Google Ads with Conversions/Sales as the goal. Experience with WordPress, Click-funnels, Shopify and other page builders for setting up or verifying Meta Pixel and Google Ads conversion tracking codes. Proficiency in Google Sheets or Excel. Excellent written and verbal communication skills. Ability to provide insights regularly from current and historical data and trends. Willingness to unlearn and relearn quickly if the situation demands. Bonus points if you have: • Experience working with D2C company. • Experience in running YouTube ads optimised for sales conversions. • Experience in scaling a campaigns from scratch • Prior basic knowledge in coding and web development. • Copywriting experience in writing creative briefs, ad copies, and video ad scripts. Roles and Responsibilities: Plan and launch campaigns with conversions/sales objectives across Meta Ads and Google Ads. Create daily/weekly/monthly high-level progress reports in Google Sheets on campaign performance, advise next steps, and share any learnings vis-a-vis messaging, targeting, etc. Optimize campaigns for cost and performance while managing the cost per acquisition - including responsibility for landing pages and funnel optimization to improve relevance and conversion rates. Drive marketing effectiveness through continuous audience and creative testing (A/B). Execute weekly and monthly plans to grow the sales and manage marketing budgets across multiple channels. Consistently deliver on user acquisition targets. Come up with creative briefs, ad copies, and video ad scripts. Communicate with internal stakeholders regularly to report on ad accounts and overall campaign health and provide recommendations to enhance performance. What do you get? • Competitive Salary • Above average career growth, appraisals, and benefits • High standards, fun-loving, collaborative, and growth-focused environment Do not apply if: • You lack experience with high-budget ad campaigns • You are unwilling to work collaboratively with cross-functional teams Show more Show less