Job
Description
Job Information Date Opened 06/11/2025 Job Type Full time Industry Technology Work Experience 5+ years City Bangalore South State/Province Karnataka Country India Zip/Postal Code 560102 About Us Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs. Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth. Job Description Job Description: Senior Marketing Manager ( 5-7 Years ) Location: Bangalore Who are we? Lifesight is a fast growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia and the UK. Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs. Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth. Our unified marketing measurements platform empowers modern marketers to make better decisions using Multi-Touch Attribution, Marketing Mix Modelling, Incrementality Testing, and Causal AI. Position Overview Lifesight is looking for a stellar Senior Marketing Manager to take charge of our inbound activities. This is a high-impact role where you will play a critical part in the growth of the company, wear many hats, and interact with various roles inside and outside of the marketing team. The ideal candidate for this position will bring significant experience in demand generation, with the ability to plan and execute high-impact campaigns to drive quality leads. We also expect the candidate to be well-versed with the marketing tech stack, CRM tools, and Automation tools like Hubspot, along with a solid understanding of marketing processes and best practices. What you'll do: A. Strategic: Responsible for planning and executing various multi-channel, multi-touch, demand gen activities in tune with Lifesight’s revenue goals. Create and execute effective marketing campaigns and programs with a view to maximizing inbound lead flow. Develop and analyze key marketing metrics to ensure positive ROI from marketing campaigns Plan the complete demand gen roadmap with clear short-term and long-term objectives. Define and document the inbound marketing process for Lifesight. Identify, test, and implement growth marketing tactics to drive revenue at or above monthly targets. Analyze and report the impact of demand gen activities on monthly revenue. Effectively track and understand marketing funnel KPIs. B. Tactical Develop region-specific assets to drive inbound demand with help from the rest of the marketing team. Drive SEM, SEO, keyword, and list or segmentation strategies. Own and take full accountability of our email campaigns across regions and target audiences with a view to optimizing engagement metrics. This will include a fair amount of marketing writing as well. Develop display campaigns, paid social, and other sponsored content as needed. Scout and define an event calendar comprising must-attend industry events. Take ownership of Lifesight’s event strategy end-to-end and define the SLAs for optimizing demand from events. Build, test, and optimize current nurture programs for various inbound marketing activities Requirements You are perfect for the role if you have... 5-7 years of relevant work experience with a demonstrated track record of success running B2B demand generation campaigns, preferably for a SaaS or technology company Clear understanding of ROI analysis and able to differentiate between essential and vanity metrics Good Understanding of Marketing Automation tools. Knowledge of Hubspot is a plus Hands-on experience with CRM tools Advanced knowledge of lead scoring and lead nurturing best practices Demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth Previous startup experience will be a plus Behavioural Attributes: Excellent written and verbal communication with good presentation skills Organised, self-starter, with strong interpersonal skills to work effectively and build strong relationships with cross-functional business partners. Ability to take complete ownership and responsibility with minimal supervision Values data over opinion and takes a data-driven approach to campaign optimisation Benefits What’s in it for you... As a team, we are concerned with not only the growth of the company but each other’s personal growth and well-being too. Along with our desire to utilize smart technology and innovative engineering strategies to make people’s lives easier, our team also bonds over our shared love for all kinds of tea, movies & fun-filled Friday events with a prioritizing healthy work-life balance. 1. Working for one of the fastest-growing and successful MarTech companies in times 2. Opportunity to be part of an early member of the core team to build a product from scratch starting from making tech stack choices, driving and influencing the way to simplify building complex products. 3. Enjoy working in small teams and a non-bureaucratic environment 4. Enjoy an environment that provides high levels of empowerment and space to achieve your objectives and growth with the organization. 5. Work in a highly profitable and growing organization, with opportunities to accelerate and shape your career. 6. Great benefits - apart from competitive compensation & benefits Above all - a “fun” working environment.
