Job
Description
Greeting from Infosys BPM Ltd., You are kindly invited for the Infosys BPM: Walk-In Drive on 14th June 2025 at Chennai. Note : Please carry copy of this email to the venue and make sure you register your application before attending the walk-in. Please mention Candidate ID on top of the Resume Please use below link to apply and register your application.https://career.infosys.com/jobdesc?jobReferenceCod e = PROGEN-HRODIRECT-215777 Interview Information Interview Date: 14th June 2025 Interview Time: 10:00 Am till 01:00PM Interview Venu e: Infosys BPM Limited - Pacifica Tech park, Old Mahabalipuram Road, Near Punjab Bank, Navalur, Chennai, Tamil Nadu 603103 Documents to Carry Please carry 2 set of updated CV (Hard Copy) Carry any 2 photo Identity proof (PAN Card mandatory /Driving License/Voters ID card/Passport ) Designation: Domain Lead (digital) Job Location: Chennai Experience: 6 - 12 yrs Shifts: Should be flexible Key Responsibilities: Define and lead full-funnel digital strategy across SEO, SEM, Paid Social, Programmatic, and Email. Drive performance marketing initiatives owning budgets, forecasting, media planning, and execution. Build and lead a high-performing digital team; mentor specialists and oversee client relationships. Guide SEO roadmap including technical audits, content planning, and authority building. Oversee paid media campaigns on Google, Meta, LinkedIn, Programmatic platformsensuring performance against KPIs. Develop advanced reporting frameworks using GA4, Looker Studio, and campaign dashboards to measure ROI and growth. Collaborate with content, product, creative, and analytics teams to align digital with broader business objectives. Identify emerging digital trends, tools, and opportunities for innovation and growth. Ensure data-driven decision-making across campaigns through deep analysis and regular optimization cycles. Present performance insights and strategic recommendations to leadership and key stakeholders. Required Skills & Qualifications: Preferred Qualifications: Graduate in any stream. 6 - 12 years of digital marketing experience, including at least 4 years in a leadership role. Proven track record in scaling multi-channel campaigns and improving digital ROI. Strong expertise in Google Ads, Meta Ads, SEO tools, GA4, Programmatic platforms, and automation tools. Excellent leadership, analytical, and stakeholder management skills. Strategic thinker with a hands-on approach and growth mindset. Please find below some additional points for your consideration: Digital Marketing- (Programmatic) Digital Marketing Specialist with hands-on experience in programmatic advertising. Working knowledge of SEO, paid search (PPC), social media marketing, and email marketing. Candidate will play a key role in executing multi-channel campaigns, optimizing performance, and contributing to overall digital strategy. Key Responsibilities: Plan, execute, and optimize programmatic ad campaigns across platforms. Support and collaborate on SEO, PPC, social media, and email marketing initiatives. Analyze performance data and generate actionable insights. Coordinate with internal teams and external partners to ensure campaign alignment and delivery. Requirements: Proven hands-on experience with programmatic advertising platforms (e.g., DV360, The Trade Desk). Solid understanding of SEO, Google Ads, Meta Ads, and email marketing tools. Strong analytical skills and proficiency in marketing performance tools (e.g., Google Analytics, Data Studio). Ability to work cross-functionally and manage multiple campaigns simultaneously. Regards, Infosys BPM
