Senior Sales Officer

Job Description

Job Title: Senior Sales Officer – Spices Division Location: Indore Reporting To: Area Sales Manager / Regional Sales Manager Industry: FMCG – Spices Job Summary:We are seeking a dynamic and results-driven Senior Sales Officer to join our Spices Division. The ideal candidate will be responsible for appointing and managing distributors, driving secondary sales through retail counters, and ensuring product visibility and availability in the assigned territory. Key Responsibilities:Identify, appoint, and manage distributors in the assigned territory. Ensure proper onboarding, training, and performance monitoring of distributors. Achieve monthly, quarterly, and annual secondary sales targets through effective retail counter coverage. Build strong relationships with retailers and ensure consistent product availability and placement. Plan and execute retailer engagement programs, schemes, and promotions. Monitor stock levels and coordinate timely replenishment with distributors. Conduct regular market visits to ensure execution of sales plans, competitor tracking, and market intelligence gathering. Coordinate with the supply chain and accounts team for smooth operations. Prepare sales reports, market feedback, and competitor insights for management review. Key Requirements:Graduate in any stream (MBA in Sales/Marketing is preferred). 3 to 6 years of field sales experience in the spices or FMCG industry. Proven track record in distributor handling and retail sales execution. Strong communication, negotiation, and interpersonal skills. Ability to work independently and manage a sales territory effectively. Proficiency in local market language and understanding of regional retail structure. Compensation: As per industry standards Incentives: Performance-based