Performance Media Lead

Job Description

As the Performance Media Lead, you contribute to added customer value, a strong brand and increased sales by driving sales growth through different digital performance channels. You work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity in all parts of your work by driving customer development profitable sales growth for the region through digital channels and lead regional performance agency teams day-to-day to steer optimization of budgets and performance execution You have strong analytical and strategic profile, possessing the skills to take data into action, including interpreting complex data, such as key performance indicators like click-through rates and conversion rates. You are a strategic thinker who is able to develop comprehensive media plans that are aligned with business goals, considering factors like target audience, competitive landscape, budget allocation and market conditions to achieve measurable results. Key responsibilities You are responsible for regional collaborations and regional agency teams (part of global teams), leading them to deliver according to customer, brand and media guidelines and goals, in collaboration with the global performance manager and channels experts. Develop comprehensive media plans that align with overall business goals, and marketing objectives involving understanding the target audience, competitive landscape, and the most effective media channels to reach potential customers. Drive regional SEO actions and steering of actions requires in sales market to drive customer growth, retention and sales. Provide data-driven input on performance media spend and customer/revenue as part of the total media budget for the regional as part of the global yearly performance budget, revenue and traffic forecasts for the region. You use data to analyze complex data to identify trends, make data-driven decisions and continuously optimize media campaigns and investments, using tools like Google Analytics, advertising platforms and other data analysis software. Please click here for complete role description To be successful in the role as Performance Media Lead, you should have strong analytical and strategic profile, possessing the skills to take data into action, including interpreting complex data, such as key performance indicators like click-throu