Job
Description
Key Responsibilities: Digital Marketing Strategy: Assist in developing and executing comprehensive digital marketing strategies across various channels (SEO, PPC, email marketing, social media, and content marketing). Work with the senior team to develop client-specific marketing strategies and ensure they align with business goals. Content Creation & Management: Create and manage content across digital platforms, including social media posts, blog articles, landing pages, and email newsletters. Ensure that content aligns with SEO and brand guidelines. Collaborate with designers and content teams to create engaging visuals and copy. SEO & SEM Campaigns: Manage on-page and off-page SEO for clients' websites, ensuring continuous optimization. Implement keyword research, SEO audits, and competitor analysis. Plan, execute, and optimize PPC campaigns (Google Ads, Bing Ads, Facebook Ads, etc.) to drive traffic and conversions. Social Media Management: Manage social media accounts for clients, including content creation, scheduling, and community engagement. Monitor social media trends and analyze client performance across platforms like Facebook, Instagram, LinkedIn, and Twitter. Email Marketing: Create and manage email marketing campaigns, including designing newsletters, promotional emails, and customer outreach. Conduct A/B testing and analyze email performance (open rates, click-through rates, etc.). Analytics & Reporting: Use analytics tools (Google Analytics, Google Search Console, etc.) to track and analyze the performance of digital campaigns. Create reports and provide actionable insights to improve campaigns and overall performance. Monitor KPIs and suggest improvements to meet client objectives. Client Communication & Support: Provide regular updates to clients, ensuring effective communication of campaign progress and results. Work with the client team to understand their needs and ensure campaign success. Offer strategic advice to clients on digital marketing trends and new opportunities.
