Job
Description
Sales Executive – Signboard & Visual Communications Location: Thiruvalla / Kottayam, Kerala Employment type: Full-time | On-site with local travel Department: Sales & Business Development About TrueAds TrueAds Pvt. Ltd. is a fast-growing signage and visual-branding manufacturer established in 2017. We design, fabricate, and install a full spectrum of solutions—LED display vehicles, neon and ACP signboards, UV/solvent prints, corporate gifts, and more—helping businesses across Kerala stand out. To accelerate our regional growth, we are hiring a high-energy Sales Executive to win new accounts, nurture client relationships, and hit revenue targets. Key Responsibilities Prospect & lead-generate Identify and qualify new B2B opportunities via cold calls, site visits, LinkedIn/WhatsApp outreach, BNI networks, and referrals. Solution selling Understand client branding objectives and propose the right mix of signage (illuminated letters, pylon signs, way-finding, vehicle wraps, etc.) and printing services. Prepare themed presentations, samples, and cost estimates using our in-house design team. Pipeline management Maintain opportunities in CRM, update deal stages, forecast monthly revenue, and meet conversion KPIs. Site surveys & quotations Conduct on-site measurements, capture photographs, coordinate with engineering for accurate BOQs, and submit competitive quotes. Negotiation & closing Handle objections, finalize commercials, and secure purchase orders while protecting margin guidelines. Account servicing Liaise with production to monitor job progress, arrange installation schedules, and ensure on-time project hand-over. Upsell maintenance contracts, rebranding projects, and seasonal marketing campaigns. Market intelligence Track competitor activity, price trends, and material innovations; share insights with management for product development. Reporting Submit daily call reports, weekly funnel reviews, and monthly revenue analysis to the Sales Manager. Qualifications & SkillsMust-HaveNice-to-Have1–3 years’ B2B field-sales experience (print/signage/advertising or related building-materials industry)Diploma/Degree in Marketing, Business, or DesignStrong hunter mentality with proven new-logo winsFamiliarity with CorelDRAW / Illustrator for quick mock-upsExcellent communication in Malayalam & English; Hindi a plusKnowledge of LED modules, ACP, vinyl, and fabrication processesValid two-wheeler licence & willingness for daily client travelExisting network in hospitals, retail chains, architectsWhat We Offer Competitive pay: ₹15 000 – ₹25 000 CTC / month + uncapped incentives Allowances: Fuel + mobile reimbursement Tools: Laptop, CRM access, catalogue kit, sample boards Training: Product, design-basic, and consultative-selling workshops Growth path: Senior Sales Executive → Assistant Sales Manager → Area Sales Manager Culture: Young, creative team, monthly team-outs, recognition programs How to Apply Click “Apply Now” on Indeed or email your CV with the subject “Sales Executive – Signage” to hrtrueads@gmail.com Short-listed candidates will have a phone screening followed by an in-person interview at our Thiruvalla head office. Job Types: Full-time, Permanent Pay: From ₹15,000.00 per month Benefits: Paid time off Schedule: Day shift Fixed shift Morning shift Language: English (Preferred) Work Location: In person
