Marketing Automation and Analytics Specialist

Job Description

Job Description : This individual will manage marketing automation platforms, streamline lead nurturing processes, and analyze campaign data to optimize performance and improve marketing ROI. Responsibilities : Implement and manage marketing automation tools (ConvertKit or similar). Design lead nurturing workflows and campaigns to convert prospects into customers. Track and analyze campaign performance, providing insights to optimize efforts. Manage audience segmentation and personalize marketing initiatives. Report on key metrics and recommend improvements for better results. Desired Experience : 4-7 years of experience in marketing automation and analytics. Proficiency with HubSpot, Salesforce, Google Analytics, and other automation platforms. Strong analytical and reporting skills.