Digital Media Executive

Job Description

Responsibilities: Manage and maintain a strong presence across major social media platforms including Instagram, Facebook, YouTube (including YouTube SEO), LinkedIn, Quora, and blogging sites. Create engaging content, including static posts, reels, and stories, using various editing tools and design software. Plan and execute social media strategies through competitive analysis, trend research, and platform-specific best practices. Ensure consistent posting and audience engagement through daily updates, story uploads, and timely responses across all active platforms. Develop creative content ideas to support broader content marketing goals and enhance brand visibility. Monitor and analyze performance metrics to assess the success of both organic and paid campaigns. Create and implement tailored campaign plans aligned with business objectives, with a clear focus on return on investment (ROI). Deliver insights and performance reports to optimize future campaigns and improve audience reach and engagement. Requirements: Minimum of 1 year of hands-on experience in a similar social media or digital marketing role. Strong understanding of social media trends, content creation, and analytics tools. Proficient in using graphic design and video editing software for creating high-quality visuals and reels. Excellent verbal and written communication skills. Strong organizational and multitasking abilities. Capable of working independently while also collaborating effectively with a team. Comfortable in a fast-paced and deadline-driven work environment. Job Type: Full-time Pay: ₹150,000.00 - ₹300,000.00 per year Benefits: Leave encashment Paid sick time Schedule: Day shift Fixed shift Monday to Friday Supplemental Pay: Overtime pay Performance bonus Yearly bonus Ability to commute/relocate: Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Experience: Social media marketing: 1 year (Preferred) Google Ads: 2 years (Preferred) Meta ads: 2 years (Preferred) Post creation: 2 years (Preferred) Canva: 2 years (Preferred) Language: English (Preferred) Location: Mohali, Punjab (Preferred) Work Location: In person