Content Writer intern-Performance Marketing

Job Description

Key Responsibilities: Write ad copies for marketing campaigns (static, video, carousels, etc.) Craft headlines, descriptions, & scripts that hook attention in 1-3 seconds. Collaborate with design/video teams to align copy with creative direction. Perform A/B testing on copies and iterate based on performance data. Translate creative briefs & product USPs into clear & quirky content. Analyze ad metrics and adjust copy strategies to improve ROAS and CTR. Must-Have Skills: Quirky & punchy writing style– quick, memorable, emotionally resonant. Succinct writing ability– say more with fewer words. Open to experimentation– test, fail, learn, iterate fast. Strong grasp of buyer psychology and marketing funnels. Ability to collaborate with performance marketing and creative teams. Understanding of A/B testing and how copy impacts ad performance. Preferred Qualifications: 0 - 1 year of experience in copywriting, advertising, or digital content. Prior experience writing content for brands or paid social campaigns. Knowledge of SEO is a plus, but not mandatory for this role. Familiarity with tools like ChatGPT, Grammarly, Google Sheets. Nice to Have: Basic scripting for video ads and reels. Basic math & analytical skills – understand ROAS, CTR, CVR, etc. Familiarity with ad platforms like Meta Ads Manager, Google Ads, etc. Experience working with performance creative agencies. Understanding of audience segmentation and tone personalization. Shift Timing: 2pm to 10pm Work From Office: Yes ( 5 Days Working ) Job Types: Full-time, Internship Contract length: 6 months Pay: ₹8,000.00 - ₹10,000.00 per month Schedule: Monday to Friday UK shift Work Location: In person