Job Summary: We are seeking a passionate and experienced Digital Marketing Executive to join our team. The ideal candidate will have 2 to 5 years of hands-on experience in executing and managing digital marketing campaigns across various channels with a focus on lead generation, performance marketing, and brand visibility. Key Responsibilities: Plan and execute result-oriented digital marketing campaigns (SEO, SEM, SMM, Email Marketing, etc.) Manage and optimize Google Ads and Meta Ads campaigns Handle social media channels strategy, content scheduling, and performance tracking Conduct keyword research and implement effective on-page and off-page SEO strategies Monitor website traffic and user engagement using tools like Google Analytics and Search Console Design and execute email marketing campaigns via tools like Mailchimp or similar Collaborate with designers, content writers, and developers for campaign needs Prepare regular reports and analyze KPIs to improve campaign performance Stay updated with industry trends and recommend improvements Required Skills: Strong knowledge of Google Ads, Meta Ads, SEO, and Analytics Hands-on experience with tools like Google Ads Manager, Meta Business Suite, Google Search Console, Ahrefs/SEMRush, Canva, and Mailchimp Strong analytical skills and ability to derive actionable insights Excellent written and verbal communication skills Creative mindset with a focus on ROI-driven strategies Qualifications: Bachelors degree in Marketing, Business, or related field 2 - 5 years of relevant work experience in digital marketing Google Ads and/or Meta certification is a plus