YouTube Channel Specialist

Job Description

YouTube Channel Specialist Travel Industry (Gurgaon - On-Site) Location: Gurgaon, India (Office-based) Job Type: Full-Time (On-site) Salary: Competitive (Based on Experience) Join Us as a YouTube Channel Specialist in the Travel Industry! Are you passionate about travel, storytelling, and digital marketing ? We are looking for a YouTube Channel Specialist to manage and grow our travel agency’s YouTube presence. In this role, you will create compelling travel content, optimize videos for discoverability, and use YouTube to attract travelers, increase brand awareness, and drive engagement . This role is perfect for someone who loves the travel industry, understands audience engagement, and has a strong background in video marketing and YouTube SEO . Key Responsibilities YouTube Channel Management & Optimization Manage & Grow the Travel Agency's YouTube Channel – Ensure a cohesive and engaging channel presence. YouTube SEO & Discoverability – Optimize video titles, descriptions, tags, and thumbnails to rank higher in search results. Analytics & Insights – Use YouTube Analytics and SEO tools to track video performance, audience behavior, and opportunities for growth. Travel Content Trends & Competitor Research – Analyze trending travel topics and competitor strategies to refine our content approach. Audience Engagement – Monitor and respond to comments, build a travel-loving community, and increase subscriber engagement. Travel Content Creation & Strategy Create Captivating Travel Content – Work with videographers, editors, and influencers to develop engaging travel videos. Long-form & Short-form Video Strategy – Develop destination guides, travel tips, vlogs, and promotional travel videos . Live Event Coverage – Capture and publish live travel updates, events, and special promotions to boost engagement. Editorial Calendar Management – Plan and schedule travel-related content to align with marketing campaigns. YouTube Ads & Paid Media Strategy YouTube Ad Campaigns for Travel Promotions – Plan and execute paid promotions for travel deals, vacation packages, and airline partnerships. Google Ads Integration – Work with the marketing team to maximize video reach, lead generation, and conversions . Optimization & Budgeting – Track and optimize YouTube ad spend for better ROI. Social Listening & Trend Analysis Monitor Travel Trends & Customer Sentiments – Use social listening tools to analyze travel trends and traveler conversations. Identify Content Opportunities – Track top-performing travel-related keywords and destinations to create relevant videos. Stay Updated with YouTube Innovations – Keep up with new features, travel content trends, and algorithm updates . Your Impact (Performance Goals) Increase subscribers & video engagement within the first six months. Optimize videos for higher discoverability & organic reach through YouTube SEO. Drive conversions for travel bookings through video content & YouTube ads. Improve watch time & audience retention with better storytelling. Enhance brand credibility by showcasing unique travel experiences. Increase lead generation through YouTube marketing campaigns. Essential Skills & Requirements Education: Bachelor’s degree in Marketing, Digital Media, Travel & Tourism, Communications, or a related field . Required Skills & Experience: Minimum 5+ years of experience in managing YouTube channels and travel content. Proficiency in YouTube SEO, analytics, and video optimization . Experience with video production, scriptwriting, and editing tools (Adobe Premiere, Final Cut Pro, or similar). Strong knowledge of digital marketing and travel industry trends. Hands-on experience with YouTube paid ad campaigns & Google Ads. Excellent storytelling and audience engagement skills. Ability to work from our Gurgaon office full-time. Bonus Skills (Preferred, but Not Mandatory): YouTube Creator Academy or Google Ads Certification. Experience in travel vlogging or working with influencers. Familiarity with AI tools for video content analysis & automation. The Character We’re Looking For Travel Enthusiast – Passionate about exploring new destinations & sharing travel experiences . SEO Expert – Knows how to rank travel videos higher with strategic optimization . Storytelling Pro – Can craft engaging travel stories that inspire people to book trips . Analytics Guru – Uses data-driven insights to improve video performance. Creative Visionary – Develops compelling travel-related video campaigns . Perks & Benefits Competitive Salary Package 5-Day Work Week (Monday-Sunday, Rotational) Opportunities for travel-based content creation Professional Growth & Learning Opportunities Supportive & Dynamic Work Environment