Job Description

About the Role: Pocket FM is seeking an ambitious and enthusiastic YouTube Channel Manager to build and grow our YouTube and Facebook channel with focus on increasing our content reach and brand awareness. You will be solely responsible for devising channel content and distribution strategy with a strong focus on growing the subscriber base, video views and revenue. In this cross-functional role, optimization instincts, product savvy, and an analytical mindset are key to driving growth, engagement, and conversion. Type of Employment: 6 months Contract Location: In-office (Bengaluru) Key Skills : 2-3 years of direct experience with running and managing YouTube channels is a mandatory requirement Strong growth track record in building and managing YT channel from scratch, with samples and results of past YT channels Strong understanding of SEO and knowledge of YouTube analytics is a must Ability to rapidly conceive, visualize and help iterate videos Strong understanding of digital media, new trends Solid project management skills: ability to lead and collaborate with cross-functional partners, priorities high impact activities, and keep complex projects moving forward. Outstanding written, oral and organizational ability. Language Proficiency: English, Telugu & Hindi Education: Graduate (with min 3 years' Work Ex) Roles & Responsibilities: Build and manage the overall YouTube & Facebook strategy, to be solely responsible for devising channel content strategy and optimizing videos in order to grow viewership and subscriber base End-to-end channel management, including channel branding, programming, SEO optimization (e.g. titles, tags descriptions, annotations, etc.) and reporting Work with Video creation team to develop video content for the YouTube channel Build and manage partnership and collaboration with influencers to grow the channel Work with the YouTube team, external agencies, engage in cross-promotions, as required to build a strong promotion and distribution network Derive insights from YouTube Analytics, Google Analytics, and other social platforms, and measure impact on engagement. Work with various internal stakeholders like the product, business, marketing team to achieve the end goals.