Key Responsibilities: Lead Generation & Demand Creation new digital marketing and software development business . market research, networking, and prospecting . Use tools like LinkedIn Sales Navigator, Apollo.io, HubSpot, or other CRM tools. Work from home
Company: Xoance Software & Service Company Location: India (Remote/Hybrid) Target Market: USA, Canada, UK, Australia & Other English-Speaking Countries Industry: Software Development, Website Development, E-commerce Development, CRM Development, Custom Software Development, Digital Marketing Role & responsibilities Lead Generation & Demand Creation Develop, generate, and grow new digital marketing and software development business . Execute multi-channel lead generation campaigns (LinkedIn, cold outreach, email marketing, paid ads, etc.). Identify potential clients through market research, networking, and prospecting . Use tools like LinkedIn Sales Navigator, Apollo.io, HubSpot, or other CRM tools to build a strong pipeline. Sales & Business Development Develop innovative online marketing sales plans to attract and convert leads. Pitch and present SEO, SEM, PPC, social media marketing, and online reputation management services for the USA & Canada markets . Manage end-to-end B2B sales cycles from prospecting to closing deals. Maintain accurate and up-to-date sales pipelines and forecasts . Have a basic understanding of web applications such as ASP.NET, VB.NET, PHP, MySQL, OS Commerce, Joomla, Zen Cart, WordPress, Magento, and mobile technologies , to better communicate technical requirements with clients. Strategic Partnerships & Market Expansion Build strategic partnerships to expand the companys presence in English-speaking markets . Develop custom proposals & pricing strategies tailored to different client needs. Marketing & CRM Management Collaborate with the marketing team to align demand generation efforts with paid campaigns (Google Ads, LinkedIn Ads, etc.). Track and optimize the sales funnel using CRM tools and automation . Implement lead nurturing strategies to improve conversion rates. Preferred candidate profile Experience: 3+ years in Business Development, Demand Generation, or Sales for IT services/software companies. Skills & Qualities: Entrepreneurial mindset with high energy and motivation to drive sales. Proven ability to close deals and exceed targets. Strong expertise in LinkedIn outreach, cold emailing, and digital lead generation . Hands-on experience with CRM & marketing automation tools (HubSpot, Zoho, Salesforce, or similar). Excellent organizational, time management, and multitasking skills . Basic technical knowledge of web applications, software development, and mobile technologies to effectively communicate with clients. Knowledge of digital marketing services (SEO, SEM, PPC, social media, ORM, etc.) is a plus. Experience in selling IT services to international clients (USA, UK, Canada, Australia) .