Job Description

Role Overview: We are looking for a highly experienced and self-driven professional who can take full ownership of the Company website with the primary goal of generating quality leads from businesses in the eCommerce domain. This role demands a strategic thinker who has successfully managed similar responsibilities in the past and can execute an integrated digital marketing strategy across content, SEO, SMM, email, and paid media. Key Responsibilities: Own and manage the Company website end-to-end, ensuring it effectively communicates our value proposition and attracts the right leads. Plan, create, and optimize content across key pages (service pages, case studies, landing pages, blogs, etc.). Drive organic growth through SEO – keyword strategy, on-page optimization, technical audits, and backlink building. Manage and grow our presence across social media platforms (LinkedIn, Instagram, Facebook, Twitter). Design and execute targeted email marketing campaigns to nurture prospects and convert leads. Plan and run paid advertising campaigns (Google Ads, Meta Ads, LinkedIn) to attract qualified eCommerce leads. Identify and suggest new pages, content topics, and design elements that improve engagement and conversion. Work closely with the Technology and UI/UX teams to plan and implement site improvements and lead capture mechanisms. Lead and coordinate with multiple Digital Marketing resources (SEO, SMM, PPC, Content, Email, etc.) under their management. Track and report performance metrics, lead generation progress, and campaign outcomes to leadership. Required Skills & Experience: Minimum 7–8 years of proven experience in managing corporate websites and digital marketing with a strong focus on lead generation, preferably to get the business in eCommerce, Tech, Digital Marketing, Custom Solutions, Mobile App Development, AI integrations, B2B & B2C services domain. Hands-on experience working with Tech Teams and UI/UX Designers to build high-converting websites and landing pages. Strong leadership capabilities with a background in managing cross-functional digital marketing teams. Deep understanding of SEO, content marketing, social media, paid campaigns, marketing automation, and lead funnels. Experience with tools like Google Analytics, SEMrush, HubSpot (or similar CRM), Meta/LinkedIn Ad Managers, WordPress/Shopify, etc. Excellent communication, project management, and presentation skills. Show more Show less