Posted:1 day ago|
Platform:
On-site
Full Time
Job Description / Outlines the responsibilities of the role
Experience in designing and developing content and sites for B2B and B2C audiences and working with international clients.
Roles, Responsibilities and Duties / Tasks and duties that define the role
Own the full-cycle web projects from concept and requirement gathering to launch, post-launch support, and maintenance for both GTM tracks.
Maintain and optimize existing GTM platforms (e.g., WordPress, WebFlow) and associated technology stacks, ensuring high uptime, security, and responsiveness across all devices.
Manage and execute all critical API integrations, including CRM, Marketing Automation Platforms, and specialized tools (e.g., Zapier/IFTTT) for the lead lifecycle.
Understand and apply on-page and off-page factors that influence digital performance, leading all technical SEO activities, site speed optimization, and implementing Conversion Rate Optimization (CRO) changes.
Manage the implementation and integrity of web analytics tracking (e.g., Google Analytics, Tag Manager), providing clean data necessary for the Perfect phase of the 4P Framework.
Manage the implementation and integrity of web analytics tracking (e.g., Google Analytics, Tag Manager), providing clean data necessary for the Perfect phase of the 4P Framework.
Must-Have Skills
4–6 years as a Web Developer/Technologist, with proven experience in a structured web development process.
Proficient in JavaScript, HTML, CSS, and MySQL (or equivalent database tech), with solid knowledge of programming logic and application development.
Good to have Skills
Demonstrated capability with modern GTM technologies like WordPress and WebFlow, including theme customization, plugin management, and security hardening.
Proven experience in implementing and integrating marketing tools via APIs, Zapier/IFTTT, and other connectors.
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coimbatore, tamil nadu, india
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Salary: Not disclosed
