Web Analyst (GA/GTM Expert)

Job Description

We are seeking a highly-skilled, motivated, and knowledgeable Google Analytics Specialist with experience of implementing Google Tags. Our primary focus is to hire a candidate with hands-on experience in Google Analytics (GA3, GA4) and implementing Google Tags. Please note: We are NOT looking for SEO /Marketing profiles and Data Analytics profiles. This role requires expert-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting) specifically with Google Analytics . The ability to communicate clearly and effectively with technical and non-technical team members is a must. Have experience in implementing Server Side Tracking or Mobile app tracking. The team is looking for a Google Analytics Consultant who understands the digital analytics space and has the ability to build and customize analytics and tag manager implementations. RESPONSIBILITIES Capture web analytics data with Google Analytics Provide in-depth and insightful custom reports to communicate key metrics and findings Recommend and create A/B or multivariate tests to improve user experience and conversion Document marketing strategies and processes and recommend improvements Analyze campaign data and adjust strategies to deliver maximum return on investment Google Tag Manager ROLES and RESPONSIBILITIES Manage Google Tags (GTM) for web properties by overseeing implementation, coding, and testing, and conducting ongoing maintenance Audit and clean up existing GTM tags Work with the business team to understand metrics and help with supporting segmentation Manage operations and governance of Google Analytics Manage permissions for tag and digital analytics tools QUALIFICATIONS 2+ years experience in Web Analytics. Advanced knowledge of Google Analytics(GA3, GA4), Digital Analytics, GTM Implementation. #Google Analytics Specialist #Google Tag Manager Expert #Web Analytics Manager #Digital Analytics Coordinator #Analytics Implementation Specialist Show more Show less