Job Description

About the job: Key responsibilities: 1. Design visually appealing listing images for various online platforms, ensuring alignment with brand guidelines and optimization for conversion 2. Create digital graphics for the company website, brochures, and other marketing collateral, maintaining a consistent visual identity 3. Shoot and edit high-quality product videos and reels for marketing campaigns, showcasing product features and benefits in an engaging manner 4. Develop and maintain a digital asset management system to organize and easily access all visual content 5. Collaborate with the marketing team to create website banner designs that are visually striking and aligned with marketing objectives 6. Analyze the performance of visual content and make data-driven adjustments to improve engagement and conversion rates 7. Develop and maintain a consistent brand voice across all communication channels, ensuring alignment with brand values and target audience (parents) 8. Craft compelling product descriptions and marketing copy highlighting key features and benefits of Rorosaur baby food, resonating with potential customers 9. Collaborate with the marketing team to develop and execute content strategies supporting brand awareness and customer engagement goals 10. Monitor and analyze customer feedback to identify opportunities for improving brand messaging and communication strategies related to visual branding 11. Ensure all visual and written content adheres to brand guidelines and legal compliance standards for the baby food industry 12. Conduct competitive analysis to identify industry best practices and opportunities for differentiation in Rorosaur's brand messaging and visual presentation 13. Plan, film, and edit product demo videos that effectively showcase Rorosaur baby food functionality and benefits 14. Create engaging video content for social media platforms, including short-form videos, tutorials, and behind-the-scenes footage relevant to baby food preparation and usage 15. Utilize video editing software (e.g., Adobe Premiere Pro/After Effects) to enhance video quality and create visually appealing content 16. Manage the video production process from concept to completion, ensuring projects are delivered on time and within budget 17. Optimize video content for various platforms, including YouTube, Instagram, and Facebook, to maximize reach and engagement with the target audience 18. Stay up-to-date with the latest video production trends and technologies to continuously improve the quality and effectiveness of video content 19. Develop a strong understanding of Rorosaur products to effectively communicate their key features and benefits in visual and written content 20. Collaborate with the marketing team to create visually engaging content that addresses common customer inquiries and highlights product advantages 21. Gather insights from customer feedback to inform improvements to visual branding and messaging 22. Optimize the visual aspects of product listings on e-commerce platforms to improve click-through rates and conversions 23. Collaborate with the sales team to ensure product images and videos are aligned with e-commerce marketing campaigns 24. Monitor competitor product listings to identify opportunities for visual differentiation Requirements: 1. Present a portfolio showcasing visual storytelling and brand voice development 2. Demonstrate proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro/After Effects) 3. Show proven ability to create engaging social media content for customer engagement 4. Possess solid understanding of e-commerce marketing and product listing optimization 5. Exhibit excellent communication and interpersonal skills 6. Display strong project management skills and ability to meet deadlines 7. Have experience in competitive analysis and market trend identification Who can apply: Only those candidates can apply who: Salary: ₹ 2,00,000 - 4,00,000 /year Experience: 0 year(s) Deadline: 2025-06-18 23:59:59 Skills required: Video Making, Visual Design, Instagram Marketing, Marketing Campaigns , Graphic Design and Visual Storytelling About Company: LYWO is an early-stage start-up with the objective to identify or develop an AI-assisted behavioral model that is simple enough to be used by an organization of any size.