Veedol

Role & Responsibilities Strategic Sales Planning & Execution Developed and implemented comprehensive sales strategies and ensure execution to meet and exceed revenue and profitability targets of WB & North Eastern States. Analyzed sales performance metrics and report to ensure alignment with business goals and optimize regional execution. Stakeholder Relationship Management Built and nurtured strong relationships across the value chain including channel partners, distributors, retailers, and end customers. Proactively identified and engaged potential clients, fostering long-term business associations through sustained relationship management. Market Development & Expansion Spearheaded regional growth initiatives in the Automotive Aftermarket sector, leveraging field insights and market research. Proven track record of fast track expansion of width and depth of distribution in Vacant & low market share geographies. Business Development & Deal Negotiation Led strategic, high-value negotiations with key clients to result Win Win situation , delivering mutually beneficial outcomes. Maintained a healthy sales pipeline and contribute significantly to market share expansion. Sales & Marketing Collaboration Collaboration with regional and corporate marketing teams for the execution of ATL/BTL campaigns, product launches, channel management and promotional strategies. Worked cross-functionally to conceptualize and implement impactful sales and marketing programs. Customer Engagement & Reporting Maintained accurate customer databases and sales records to facilitate performance tracking and strategic decision-making. Provided regular performance reports, marketing ROI analyses, and customer feedback summaries to senior leadership. Team Leadership & Channel Management 7 - 8 years of proven experience mentoring and leading high-performing sales teams. Expertise in managing both primary and secondary distribution channels to maximize reach and profitability. Skilled in identifying, appointing, and scaling distributor networks to drive deeper market penetration. Performance & Strategy Execution Consistently achieved topline and bottom-line targets under high-pressure fast changing and dynamic business environments. Conducted regular performance reviews using tools like scorecards and dashboards for both sales teams and trade partners. Drove trade partner motivation via BTL activities, schemes, and loyalty programs. Ensured flawless execution of organizational strategies, forecasting to execution including business pricing, RTM models, and promotional schemes. Took full ownership of business deliverables & outcomes with a proactive, hands-on leadership style. Preferred Candidate Profile 15 - 20 years of progressive experience in Sales within the Automotive Aftermarket sector/B2C. Proven track record in managing large regional territories and driving consistent revenue and profit growth. Strong leadership credentials with a history of building team, mentoring, and leading high-performance teams. Deep understanding of channel dynamics, market trends, and customer behavior in the aftermarket space. Exceptional negotiation, stakeholder management, and strategic execution skills.

1. Develop and execute e-commerce growth strategy across platforms (Amazon, Flipkart, D2C, etc.) 2. Lead listing, pricing, promotions, and product content management 3. Coordinate with supply chain and inventory teams to ensure product availability and order fulfilment. 4. Plan and execute all digital marketing, including website, SEO/SEM, marketing database, email and social media campaigns 5. Manage all digital partner relationships (agencies and platforms) to execute and monitor the campaigns. 6. Measure and optimize performance of all digital marketing campaigns, and assess against goals (KPIs) 7. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to action, landing pages, and lead generation content. 8. Collaborate on creating integrated marketing plans with brand managers and product managers 9. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements and skills : Strong experience in e-commerce, digital marketing, or related functions Strong knowledge of Amazon Seller Central, Flipkart etc and digital ad platforms (Meta, Google Ads) Proven success in managing e-commerce platforms and digital media campaigns Analytical mindset with experience in tools like GA4, Power BI, or Excel for performance tracking. Preffered candidates: The E-commerce and Digital Lead will be responsible for driving online sales growth, managing digital platforms, and implementing performance marketing strategies. This role will also lead initiatives to build brand presence across e-commerce marketplaces, D2C platforms, and digital channels while ensuring synergy with overall business objectives.