10 - 17 years
5.0 - 15.0 Lacs P.A.
Kolkata
Posted:3 months ago| Platform:
Work from Office
Full Time
Job Title: Manager Creatives Location: Kolkata Experience: 10+ Years Reporting To: Executive Director Company Overview: Madhu Jayanti International Private Limited (MJIPL), established in 1942, is a renowned tea manufacturer and exporter with a strong global presence. The company owns leading brands such as TE-A-ME, TEZ, Jaago, and Celeste , serving both mass and premium consumer segments. MJIPL specializes in Black Tea, Green Tea, Red Tea, and White Tea across multiple packaging formats. For more details, visit: www.jaytea.com Role Summary: The Manager Creatives will be responsible for developing and executing brand strategy, visual storytelling, and content marketing initiatives across digital and e-commerce platforms. The role involves leading graphic design, video production, social media content, and campaign creatives to enhance MJIPLs brand presence in both domestic and international markets. Key Responsibilities: Creative Strategy & Brand Leadership: Develop and implement aesthetic, brand-consistent visual content across multiple digital platforms. Lead the conceptualization and execution of marketing collateral, social media content, packaging, and campaign creatives . Ensure that brand storytelling aligns with premium and luxury market trends . Collaborate with marketing, e-commerce, and sales teams to ensure cohesive brand messaging. Incorporate innovative creative formats, leveraging AI-powered design tools like Midjourney and Adobe Firefly . Content Development & Execution: Oversee the creation of visually compelling product images, infographics, and lifestyle visuals . Manage short-form video production , ensuring premium aesthetics and brand consistency. Supervise content calendars to ensure timely execution across digital and e-commerce platforms. Candidate Requirements: 10+ years of experience in graphic design, brand strategy, and content leadership (preferably in luxury FMCG, gourmet, or lifestyle brands ). Strong design and branding expertise , with proficiency in Adobe Creative Suite, Canva, Microsoft Designer . Hands-on experience in video production, motion graphics, and content marketing for digital campaigns . Deep understanding of visual storytelling, typography, and aesthetics to enhance premium branding. Knowledge of SEO-driven content strategy and AI-powered creative tools like Midjourney, Adobe Firefly etc. Strong project management and leadership skills , with the ability to handle multiple projects, tight deadlines, and cross-functional collaborations . Passion for luxury food, beverages, and premium branding .
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5.0 - 15.0 Lacs P.A.