4 - 6 years
1.0 - 5.0 Lacs P.A.
Pune
Posted:3 months ago| Platform:
Work from Office
Full Time
Job Description Designation - Manager (Media) Location - Wadgaonsheri, Pune Type - On site, Full Time Job Summary We are seeking a dynamic and strategic Manager of Social Media, Digital Marketing, Public Relations, and Crisis Management to oversee our brands online presence, marketing campaigns, media relations, and reputation management. This role requires a versatile professional with expertise in digital marketing, public relations, social media engagement, and crisis communication. The ideal candidate will enhance our brands image, drive customer engagement, and handle communication challenges effectively. Key Responsibilities Social Media & Digital Marketing: Develop and execute multi-channel digital marketing strategies to enhance brand awareness and customer engagement. Oversee social media platforms, creating and managing compelling content that aligns with brand goals. Monitor social media trends, analytics, and audience insights to optimize campaigns. Collaborate with content creators, designers, and marketing teams to produce engaging digital content. Implement paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) to maximize reach and ROI. Manage SEO, SEM, email marketing, and influencer partnerships to drive brand visibility and conversions. Public Relations & Communications: Develop and maintain relationships with media outlets, journalists, and industry influencers. Craft press releases, media kits, and speeches to ensure effective brand representation. Plan and execute PR campaigns to promote brand initiatives, product launches, and corporate announcements. Act as the spokesperson for the company when necessary. Monitor public perception and respond proactively to media inquiries. Crisis Management & Reputation Handling: Develop crisis communication strategies and ensure preparedness for potential PR challenges. Monitor online conversations, reviews, and social media for potential brand reputation risks. Manage and mitigate crises by crafting timely, strategic, and appropriate responses. Collaborate with internal teams to ensure transparency and consistency in crisis communication. Provide media training and guidance to leadership for crisis situations. Requirement Education and Experience Bachelors degree in Public Relations, Communications, Journalism, or a related field. A minimum of 5 years of experience in media relations, public relations, or crisis management. Proven experience handling high-pressure situations and managing crises effectively. Skills and Competencies Exceptional written and verbal communication skills. Strong strategic thinking and problem-solving abilities. Proficiency in media monitoring tools and public relations software. Ability to work collaboratively with cross-functional teams. Knowledge of industry trends, media landscapes, and emerging communication technologies.
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