Trade Marketing Manager (AM MD) - Chandigarh | Varun Beverages Ltd

Job Description

Job Title / Designation : Area Manager - Market Development (BTL / Trade Marketing) Department : Sales Functional Reporting to : Market Development Manager Location : Ahmedabad Job Purpose The incumbent shall be responsible to drive the marketing related initiatives in the assigned area and maximize the visibility of the products in the market. Primary Roles & Accountabilities - Manage visibility budgets with in the approved budgets parameters to assist in delivery of company's targets. - TT Promotion in stipulated allocation and criteria. - Make a Track on the spend v/s budgets by unit or city. - Significantly upgrade image and visibility in the market. - Provide Support to the unit teams through coordination with suppliers for timely on field execution of all signage drives related to either visibility or promotion in the market place. - Develop quality signage vendors across all units and ensure adherence of standards across all units through constant vendor development and back- checks. - Market Mapping and Visibility audits. - Training & Development of Frontline Sales Force/ Marketing Executive for better execution. - Marketing Initiatives / Signage's. - Monthly FMO Tracking and Achievement for Sales Development. - Vendor Reconciliation and POSM management. Qualification and Work experience Post-Graduation : Regular MBA from premier B-School with specialization in Sales & Marketing