Trade Marketing Executive

Role & responsibilities

1. Promotional Execution & Management

• Execute

  and oversee all promotional activities (e.g., in-store sampling, special offers) strictly as per the pre-approved marketing plan, calendar, and guidelines.
• Ensure all necessary materials, equipment, and stock are delivered to promotional sites on time and in perfect condition.
• Document the execution of all activities through photos, reports, and attendance sheets, providing immediate feedback on any execution gaps or successes.

2. Staff Supervision & Performance

• Supervise

  a team of

  promoters

  , managing their attendance, grooming, and adherence to company policies.
• Conduct on-site performance coaching and training to ensure promoters are knowledgeable about the product, engage customers effectively, and represent the brand positively.
• Allocate tasks and manage the daily schedules of the promoters team to ensure maximum coverage and efficiency across assigned locations.

3. Merchandising & In-Store Visibility

• Merchandise

  and arrange products, Point-of-Sale (POS) materials, and displays within

  retail outlets

  as per visual guidelines.
• Conduct regular audits of shelf presence, display quality, and competitor activity, reporting any service issues or compliance issues immediately.

To be discussed

Preferred candidate profile

• Ready for

  field travel

  .
• Execute

  trade marketing strategies

  to improve product visibility & sales.
• Coordinate with the

  sales team

  for new launches, promotions, and schemes.
• Manage

  brand visibility

  materials (banners, danglers, stickers, racks, kiosks, etc.).
• Track

  ROI

  for campaigns, promotions & visibility initiatives.
• Manage relationships with

  vendors

  , printers, and marketing agencies.
• Conduct

  market audits

  , competitor studies, and outlet-level branding checks.
• Support distributors and sales teams with required POP/POS materials.

• Energetic, self-driven, and creative thinker.
  
• Strong interpersonal skills & team collaboration.
  
• Problem-solving attitude with strong follow-up.