"Join the Startup revolution and unleash your potential" Tender-Health (www.deardoc.co.in) is a forward-thinking, innovative startup is company that isredefining the healthcare industry. In this role, you will be responsible for driving brand growth, optimizing digital channels, and implementing innovative marketing strategies that increase customer acquisition, engagement, and retention.Know more about the company go to Tender-Health (www.deardoc.co.in)Key Responsibilities:Digital Marketing Strategy Development: Lead the creation and execution of comprehensive digital marketing strategies aligned with business goals, ensuring all campaigns support the overall brand vision and objectives.P&L Management:The incumbent would also be responsible for managing the salesand delivery of digital products to our customers (doctors). The products are namelyWebsite and Digital presenceSocial media managementSEO & SEMOnline digital marketing workshopsCampaign Management: Oversee the end-to-end management of digital marketingcampaigns across multiple platforms, including social media, search engines, email,content marketing, and paid advertising (PPC, display, etc.).SEO & SEM Optimization: Develop and execute strategies for both organic and paid search to drive high-quality traffic. Optimize website content for SEO and manage SEM campaigns on platforms like Google Ads, Bing Ads, etc.Analytics & Performance Tracking: Use analytics tools (Google Analytics,SEMrush, HubSpot, etc.) to monitor, analyse, and report on campaign performance.Generate insights and optimize strategies to ensure maximum ROI and continuousimprovement.Content & Social Media Strategy:Oversee the creation and distribution of high-quality content across multiple digital channels, including website, blogs, socialmedia, and email campaigns. Manage social media platforms, developing andexecuting strategies to increase engagement and brand awareness.Lead Generation & Conversion Optimization: Implement strategies to generatequalified leads, manage lead nurturing, and optimize conversion rates across digitaltouchpoints.Budget Management:Develop and manage the digital marketing budget, ensuringeffective allocation of resources to achieve campaign goals while maximizing ROI.Collaboration & Cross-functional Coordination: Work closely with other departments (Sales, Product, Customer Service, etc.) to ensure alignment and integration of digital strategies with broader company objectives.Market Research & Trend Analysis: Stay updated on the latest digital marketingtrends, technologies, and best practices. Conduct competitive analysis and adaptstrategies to remain competitive in the market.Qualifications: Education: Masters degree in Marketing, Business, Communications, or a relatedfield, a formal degree/certification in digital marketing would be preferred. Experience: Minimum of 5-6 years of experience in digital marketing, leadgeneration and customer acquisition.Skills Must to have Prior experience in digital health/digital marketing in B2B , B2C or B2B2C space in order of priority, or Prior experience in digital marketing in B2B , B2B 5-6 years of core sales & marketing experience Working with doctors / Direct to consumer as a customer segment 4-5 year first-hand experience of working with prevalent digital tools like SEO, SEM, FB, Google Ads and likewise.Good/Nice to have Good analytical abilities along with ability to view and use dashboards Prior experience with tools like Tableau, Power BI or similar platforms Understanding of core technologies like React, Native, Java