Technical Lead

Key Responsibilities:

1. Website & Hosting Management

• Manage WordPress sites : updates, uptime, troubleshooting.

• Oversee hosting accounts (Hostinger, GoDaddy, Bluehost) & domain renewals.

• Ensure smooth functioning of plugins (Elementor, WPForms, PAFE, Automator, etc.).

• Update Shopify stores (products, landing pages, blogs, offers).

2. API Setup & Integrations

• Configure/manage payment gateways & APIs (Razorpay, Cashfree, Stripe).

• Manage Shopify, Shiprocket, WhatsApp APIs (WATI/AiSensy).

• Set up and monitor webhooks for payments, LMS platforms, and logistics.

• Troubleshoot integration issues quickly.

3. LMS & E-commerce Platforms

• Manage LMS platforms

• Ensure seamless student & customer experience

4. Automation & Tech Tools

• Optimize workflow automation (Pabbly, Automator plugins).

• Leverage productivity tools (Calendly, Notion, Asana, Manatal).

• Coordinate between marketing and operations for smoother execution.

5

• Manage social media platforms (Instagram, YouTube, LinkedIn) for growth.
• Plan, execute & optimize paid campaigns (Meta, Google, YouTube).
• Apply SEO best practices for content & website visibility.
• Run email and WhatsApp marketing campaigns (automation flows).
• Track & analyze campaign performance with actionable insights.

6.  Analytics & Reporting

• Develop and maintain dashboards (Google Analytics, Tableau, Power BI).

• Monitor website uptime (UptimeRobot) and performance metrics.

• Provide reports on funnels, customer journeys, and campaign ROI.

Required Skills & Qualifications

• Bachelor’s degree in any field.
• 3+ years’ experience in

  Digital Marketing execution

  (ads, SEO, campaigns),

  WordPress, hosting, and domain management, Digital Marketing execution

  .
• Familiar with

  Shopify, LMS platforms.

• Good knowledge of

  API integrations, payment gateways, automation tools

  .
• Experience with

  CRM/ERP systems

  (Zoho, Odoo, Freshworks).
• Familiarity with analytics & tracking (Google Analytics, Tableau, InsightIQ).
• Proficiency in email/WhatsApp marketing tools.
• Basic design/editing ability (Canva or similar).
• Strong organizational and documentation skills.
• Problem-solving mindset with ability to troubleshoot across systems.

Preferred Background

• Organized, proactive, and comfortable working across multiple systems.
• Interest in wellness, yoga, and holistic health (a big plus).
• 3 years