Technical Business Analyst

Role:Technical Business Analyst

Primary Skills: Business Analysis, Search Engine Optimisation

Location: Kochi/Remote

Experience: 5+ years

Key Responsibilities

• Translate business goals into prioritized backlogs, search roadmaps, and measurable experiments.
• Create BRDs, FRDs, user stories, acceptance criteria, test cases, and detailed process/data flows.
• Partner with engineering, SEO, and data/ML teams to improve search relevance, ranking, taxonomy, metadata, and user intent mapping.
• Analyze search data (CTR, NTR, abandonment, query patterns) to inform improvements and track KPIs.
• Support feasibility analysis, solution design clarifications, and UAT/testing.
• Maintain documentation, manage risks/dependencies, and ensure cross-team alignment.

Required Qualifications

• 5+ years as a Business Analyst / BSA in search, digital marketing, content optimization, or ML/data-driven digital strategy.
• Strong understanding of search fundamentals: ranking/relevance, query intent, technical SEO, taxonomy, structured data, metadata.
• Ability to convert business objectives into operational search improvements and experiments.
• Excellent stakeholder management and communication across cross-functional teams.
• Strong analytical skills: interpreting search logs, behavior metrics, and experiment results.

Nice-to-Have

• Experience with ElasticSearch/Solr/Lucene or proprietary search/ranking systems.
• Exposure to PIM systems, catalog governance, retail/e-commerce environments.
• Proficiency with SEO/analytics tools (Ahrefs, SEMrush, GA, log analysis).
• Familiarity with APIs, JSON, data modeling, and ML/AI trends (LLMs, RAG, vector search).
• Certifications in BA, SEO, Digital Marketing, or related fields.