Technical Account Manager - TAM

4 - 8 years

0 Lacs

Posted:16 hours ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Technical Account Manager specializing in Programmatic Guaranteed (PG) and Private Marketplace (PMP) campaigns, you will play a crucial role in ensuring flawless deal execution and delivery across premium inventory. Your responsibilities will include: - Own end-to-end deal execution for PMP and PG campaigns across DV360, TTD, and other DSPs, covering setup, testing, activation, and optimization. - Troubleshoot delivery and pacing issues, such as bid request mismatches, targeting conflicts, deal ID misconfigurations, and creative approvals. - Perform deep-dive investigations using log-level data, deal diagnostics, bid landscape analysis, and supply chain transparency tools to identify and resolve root causes. - Partner with sellers, buyers, and platform teams to ensure proper deal configuration, creative approvals, and campaign pacing alignment. - Collaborate with SSPs and DSP support teams to address discrepancies, IVT/brand safety blocks, and deal connectivity issues in real time. - Analyze bid rates, win rates, floor impacts, and delivery metrics to identify optimization opportunities for improved fill and performance. - Provide technical guidance on inventory curation, audience segments, contextual targeting, and floor management. - Manage test campaigns and new feature rollouts, ensuring smooth platform integrations and accurate reporting setup. - Act as a subject matter expert for troubleshooting within DV360, TTD, Xandr, Magnite, and other platforms. - Deliver post-campaign insights, troubleshooting summaries, and actionable recommendations for future deals. - Document recurring issues, develop SOPs, and collaborate with Product/Tech teams to eliminate repeat blockers. Qualifications for this role include: - 3-5 years of hands-on experience in programmatic trading or technical account management with a focus on PMP/PG execution. - Deep working knowledge of DV360 and The Trade Desk, including deal creation, creative mapping, pixel validation, and trobleshooting. - Strong understanding of OpenRTB, deal mechanics, bid stream analysis, and log-level data interpretation. - Familiarity with SSPs such as Magnite, PubMatic, Index Exchange, and debugging tools like Charles, Fiddler, and Ad Verification tools. - Analytical mindset with the ability to connect technical issues to business outcomes. - Excellent cross-functional collaboration and communication skills to work effectively with sales, product, and engineering teams. - Proficiency in Excel, SQL, or BI tools (Looker, Tableau) for custom troubleshooting and reporting is a plus.,

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