Tech Lead

Job Summary

Identify bottlenecks and areas of improvement on B2B & B2C platform through thorough analysis of data and performance metrics. Recommend and implement solutions to optimize platform performance, enhance user experience, and increase overall efficiency. Conduct regular SEO audits to ensure the platform adheres to best practices and remains competitive in search engine rankings. Solid knowledge of website analytics tools (e.g., Google Analytics 4) Perform keyword research, analyze website traffic, and develop strategies to improve organic search rankings and visibility. Monitor and report on key performance indicators (KPIs) related to SEO, such as organic traffic, conversion rates, bounce rates, and keyword rankings. Generate insightful reports and present findings to stakeholders, highlighting trends, opportunities, and areas for improvement. Collaborate with cross-functional teams, including developers, designers, and content creators, to implement SEO recommendations and ensure alignment with business goals. Stay up-to-date with industry trends, search engine algorithm updates, and emerging SEO techniques to continuously improve platform performance. Suggest improvements in process and productivity optimization Strong knowledge of concepts like crawl budget, cannibalization, content pruning etc. Strong technical SEO knowledge based on Search Console, ScreamingFrog & other industry tools.